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Qualitative Marketing Research by Chad, Carson, David J., Gilmore, Audrey, Gronhaug, Kjell Perry - Chad, Carson, David J., Gilmore, Audrey, Gronhaug, Kjell Perry
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Chad, Carson, David J., Gilmore, Audrey, Gronhaug, Kjell Perry:

Qualitative Marketing Research by Chad, Carson, David J., Gilmore, Audrey, Gronhaug, Kjell Perry - used book

ISBN: 9780761963660

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book r… More...

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Qualitative Marketing Research - Carson, David Gilmore, Audrey Gronhaug, Kjell
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Carson, David Gilmore, Audrey Gronhaug, Kjell:

Qualitative Marketing Research - Paperback

2001, ISBN: 9780761963660

[ED: Kartoniert / Broschiert], [PU: Sage Publications UK], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Qualitative Marketing Research … More...

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Qualitative Marketing Research - David, Carson, Gilmore Audrey Perry Chad u. a.
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David, Carson, Gilmore Audrey Perry Chad u. a.:
Qualitative Marketing Research - Paperback

2001

ISBN: 9780761963660

[PU: SAGE Publications Ltd], 258 Seiten Taschenbuch, Größe: 15.9 x 1.5 x 23.5 cm Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Di… More...

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Qualitative Marketing Research David J. Carson Author
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Qualitative Marketing Research David J. Carson Author - new book

ISBN: 9780761963660

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises… More...

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Qualitative Marketing Research - Carson, David; Gilmore, Audrey; Gronhaug, Kjell
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Carson, David; Gilmore, Audrey; Gronhaug, Kjell:
Qualitative Marketing Research - new book

2001, ISBN: 0761963669

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:Sage Publications UK]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Qualitative Marketing Research David J. Carson Author
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ISBN:

9780761963660


As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Details of the book - Qualitative Marketing Research David J. Carson Author


EAN (ISBN-13): 9780761963660
ISBN (ISBN-10): 0761963669
Paperback
Publishing year: 2001
Publisher: SAGE Publications Core >1 >T
256 Pages
Weight: 0,390 kg
Language: eng/Englisch

Book in our database since 2007-04-13T10:41:06+01:00 (London)
Detail page last modified on 2023-10-30T09:35:17+00:00 (London)
ISBN/EAN: 9780761963660

ISBN - alternate spelling:
0-7619-6366-9, 978-0-7619-6366-0
Alternate spelling and related search-keywords:
Book author: david gilmore, carson david
Book title: qualitative marketing research, mär, david carson

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