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Qualitative Marketing Research David J. Carson Author
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Qualitative Marketing Research David J. Carson Author - new book

ISBN: 9780761963653

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book r… More...

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Qualitative Marketing Research - David J. Carson/ Audrey Gilmore/ Chad Perry
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David J. Carson/ Audrey Gilmore/ Chad Perry:

Qualitative Marketing Research - Paperback

ISBN: 9780761963653

*Qualitative Marketing Research* / gebundene Ausgabe für 260.49 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (gebunden) Bücher > Wissenscha… More...

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Qualitative Marketing Research - David J. Carson/ Audrey Gilmore/ Chad Perry
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David J. Carson/ Audrey Gilmore/ Chad Perry:
Qualitative Marketing Research - Paperback

ISBN: 9780761963653

*Qualitative Marketing Research* / gebundene Ausgabe für 245.49 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (gebunden) Bücher > Wissenscha… More...

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David Carson:
Qualitative Marketing Research - hardcover

2001, ISBN: 0761963650

[EAN: 9780761963653], Neubuch, [SC: 4.52], [PU: SAGE Publications 2001-02-01, London], Language: ENG, Books

NEW BOOK. Shipping costs: EUR 4.52 Blackwell's, Oxford, OX, United Kingdom [8052444] [Rating: 5 (von 5)]
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Qualitative Marketing Research - David J. Carson; Audrey Gilmore; Chad Perry; Kjell Gronhaug
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David J. Carson; Audrey Gilmore; Chad Perry; Kjell Gronhaug:
Qualitative Marketing Research - hardcover

2001, ISBN: 9780761963653

Buch, Hardcover, [PU: SAGE Publications Inc], SAGE Publications Inc, 2001

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Qualitative Marketing Research David J. Carson Author
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9780761963653


As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Details of the book - Qualitative Marketing Research David J. Carson Author


EAN (ISBN-13): 9780761963653
ISBN (ISBN-10): 0761963650
Hardcover
Paperback
Publishing year: 2001
Publisher: SAGE Publications Core >2 >T
256 Pages
Weight: 0,508 kg
Language: eng/Englisch

Book in our database since 2007-04-13T10:41:06+01:00 (London)
Detail page last modified on 2023-10-30T09:35:22+00:00 (London)
ISBN/EAN: 9780761963653

ISBN - alternate spelling:
0-7619-6365-0, 978-0-7619-6365-3
Alternate spelling and related search-keywords:
Book author: david gilmore, david carson
Book title: qualitative marketing research, mär, david carson

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