2014, ISBN: 9788120348929

Excel Books, 2014. 2nd edition. Softcover. New. The management thinking and practices in India have undergone a desirable change and the businesses have intelligently adjusted and chang… More...

Excel Books, 2014. 2nd edition. Softcover. New. The management thinking and practices in India have undergone a desirable change and the businesses have intelligently adjusted and changed their business practices and strategies to suit the current and emerging set of business needs and requirements. Marketing management strives to develop the most appropriate combination of marketing mix variables for each product to match the needs of the target market. Marketing mix elements are altered to accommodate the changing market conditions and changing marketing strategies adopted by competing companies. According to Peter F Drucker, `there is only one valid definition of business purpose: to create a satisfied customer`, Marketing starts with customers and ends with customers. Marketing has constantly emphasised and reminded business organisations the importance of the customer. Organisations are attempting to get as close to customers as possible and understand them. They use new technologies to greatly help them in this endeavour of achieving customer closeness and strive to meet better the customers` needs. In this revised edition, the basic structure of the book remains unchanged. The book has twenty-six chapters, divided into eight parts. Some chapters have been completely rewritten. Minor and moderate changes in the text have been made in almost half of the book. Old case studies have been deleted and new case studies have been added. New diagrams and boxes have been added to provide value addition to the chapters. The revised and updated new edition features a more student-friendly text. The book covers almost all the aspects of marketing management. The case studies illustrate the application of marketing concepts to real-life situations. This book is immensely useful not only to students, but also to management professionals. Printed Pages: 640., Excel Books, 2014, PHI Learning. 2nd edition. Softcover. New. Designed as a text for students of management and computer science, this uptodate and detailed study introduces students to the concepts of Decision Support Systems (DSS)-which act as powerful managerial tools for decision making-and explains the various components associated with them. In particular, the book focuses on DSS from a cognitive process and decision making perspective and concentrates on the application and implementation aspects. Besides, it looks at the decisions and technologies that managers will need for making decisions in the 21st Century. The book incorporates the latest material on the subject and uses many pedagogical features-graphics, examples, summaries, review questions and problems-to make reading of the book a complete experience. CONTENTS: Preface. 1. Introduction to Decision Support Systems. 2. Decisions and Decision Makers. 3. Decisions in the Organization. 4. Modeling Decision Processes. 5. Group Decision Support and Groupware Technologies. 6. Executive Information Systems. 7. Expert Systems and Artificial Intelligence. 8. Knowledge Engineering and Acquisition. 9. Machines That Can Learn. 10. The Data Warehouse. 11. Data Mining and Data Visualization. 12. Designing and Building the Data Warehouse. 13. The Systems Perspective of a DSS. 14. Designing and Building Decision Support Systems. 15. Implementing and Integrating Decision Support Systems. 16. Creative Decision Making and Problem Solving. 17. Intelligent Software Agents, Bots, Delegation, and Agency. 18. Decision Support in the Twenty-First Century. Appendix A-Decision Style Inventory III. References. Index. Printed Pages: 640., PHI Learning, PHI Learning, 2014. 2nd edition. Softcover. New. It is widely recognised that the knowledge of information systems is essential in today’s business organisations to survive and prosper. This book in its Second Edition, discusses all the major areas in information systems. It includes issues in the design, development and application of organisation-wide information systems and their effect on business and organisations. The issues discussed in the book supports the management of an enterprise in its planning, operation and control functions. SALIENT FEATURES OF THE bOOK • Balanced treatment of both the technical and organisational issues involved • Wide range of topics including databases, decision support systems, expert systems and system analysis • Contemporary examples from the Indian industry Though the main structure of the Second Edition remains the same, the chapters have been updated and revised as per the recent developments in the field of information technology. NEW TO THIS EDITION • Several ‘Case-studies’ have been incorporated at the end of each chapter. • New references have been included in the text to support the added text. • Learning objectives have been given at the beginning of each chapter. • The text is presented in an attractive manner as numerous new figures and pictures have been added. Contents: Preface Note to Instructor 1. Introduction 2. Organisational Systems 3. Information Systems and Organisations 4. Computers and Information Systems 5. Communication Technology 6. Database Technology 7. Decision Support Systems (DSS) 8. Expert Systems and Artificial Intelligence 9. System Analysis and Design Bibliography Index Printed Pages: 336., PHI Learning, 2014<

2014, ISBN: 9788120348929

Boulder, Colorado, U.S.A.: Cep, 1987. Large paperback in near fine condition.. Soft cover. Near Fine., Boulder, Colorado, U.S.A.: Cep, 1987, PHI Learning. 2nd edition. Softcover. New. D… More...

Boulder, Colorado, U.S.A.: Cep, 1987. Large paperback in near fine condition.. Soft cover. Near Fine., Boulder, Colorado, U.S.A.: Cep, 1987, PHI Learning. 2nd edition. Softcover. New. Designed as a text for students of management and computer science, this uptodate and detailed study introduces students to the concepts of Decision Support Systems (DSS)-which act as powerful managerial tools for decision making-and explains the various components associated with them. In particular, the book focuses on DSS from a cognitive process and decision making perspective and concentrates on the application and implementation aspects. Besides, it looks at the decisions and technologies that managers will need for making decisions in the 21st Century. The book incorporates the latest material on the subject and uses many pedagogical features-graphics, examples, summaries, review questions and problems-to make reading of the book a complete experience. CONTENTS: Preface. 1. Introduction to Decision Support Systems. 2. Decisions and Decision Makers. 3. Decisions in the Organization. 4. Modeling Decision Processes. 5. Group Decision Support and Groupware Technologies. 6. Executive Information Systems. 7. Expert Systems and Artificial Intelligence. 8. Knowledge Engineering and Acquisition. 9. Machines That Can Learn. 10. The Data Warehouse. 11. Data Mining and Data Visualization. 12. Designing and Building the Data Warehouse. 13. The Systems Perspective of a DSS. 14. Designing and Building Decision Support Systems. 15. Implementing and Integrating Decision Support Systems. 16. Creative Decision Making and Problem Solving. 17. Intelligent Software Agents, Bots, Delegation, and Agency. 18. Decision Support in the Twenty-First Century. Appendix A-Decision Style Inventory III. References. Index. Printed Pages: 640., PHI Learning, PHI Learning. 2nd edition. Softcover. New. Designed as a text for students of management and computer science, this uptodate and detailed study introduces students to the concepts of Decision Support Systems (DSS)-which act as powerful managerial tools for decision making-and explains the various components associated with them. In particular, the book focuses on DSS from a cognitive process and decision making perspective and concentrates on the application and implementation aspects. Besides, it looks at the decisions and technologies that managers will need for making decisions in the 21st Century. The book incorporates the latest material on the subject and uses many pedagogical features-graphics, examples, summaries, review questions and problems-to make reading of the book a complete experience. CONTENTS: Preface. 1. Introduction to Decision Support Systems. 2. Decisions and Decision Makers. 3. Decisions in the Organization. 4. Modeling Decision Processes. 5. Group Decision Support and Groupware Technologies. 6. Executive Information Systems. 7. Expert Systems and Artificial Intelligence. 8. Knowledge Engineering and Acquisition. 9. Machines That Can Learn. 10. The Data Warehouse. 11. Data Mining and Data Visualization. 12. Designing and Building the Data Warehouse. 13. The Systems Perspective of a DSS. 14. Designing and Building Decision Support Systems. 15. Implementing and Integrating Decision Support Systems. 16. Creative Decision Making and Problem Solving. 17. Intelligent Software Agents, Bots, Delegation, and Agency. 18. Decision Support in the Twenty-First Century. Appendix A-Decision Style Inventory III. References. Index. Printed Pages: 640., PHI Learning, PHI Learning, 2014. 2nd edition. Softcover. New. It is widely recognised that the knowledge of information systems is essential in today’s business organisations to survive and prosper. This book in its Second Edition, discusses all the major areas in information systems. It includes issues in the design, development and application of organisation-wide information systems and their effect on business and organisations. The issues discussed in the book supports the management of an enterprise in its planning, operation and control functions. SALIENT FEATURES OF THE bOOK • Balanced treatment of both the technical and organisational issues involved • Wide range of topics including databases, decision support systems, expert systems and system analysis • Contemporary examples from the Indian industry Though the main structure of the Second Edition remains the same, the chapters have been updated and revised as per the recent developments in the field of information technology. NEW TO THIS EDITION • Several ‘Case-studies’ have been incorporated at the end of each chapter. • New references have been included in the text to support the added text. • Learning objectives have been given at the beginning of each chapter. • The text is presented in an attractive manner as numerous new figures and pictures have been added. Contents: Preface Note to Instructor 1. Introduction 2. Organisational Systems 3. Information Systems and Organisations 4. Computers and Information Systems 5. Communication Technology 6. Database Technology 7. Decision Support Systems (DSS) 8. Expert Systems and Artificial Intelligence 9. System Analysis and Design Bibliography Index Printed Pages: 336., PHI Learning, 2014<

ISBN: 9788120348929

Paperback. New. COLT is iconic and one of the most prestigious studios with a long tradition. Hairy Chested Men collects the hottest (and hairiest) models of the world famous all-male er… More...

Paperback. New. COLT is iconic and one of the most prestigious studios with a long tradition. Hairy Chested Men collects the hottest (and hairiest) models of the world famous all-male erotica brand. Previously unreleased behind the scenes footage and exclusive iconic COLT photos make the book an absolute essential<