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Understanding Proactive Customer Orientation
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Understanding Proactive Customer Orientation - new book

ISBN: 9783834968913

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three… More...

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Understanding Proactive Customer Orientation - new book

ISBN: 9783834968913

Understanding Proactive Customer Orientation - Construct Development and Managerial Implications: ab 79.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg eBook als pdf, Gabler Betriebswir… More...

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Dennis Herhausen:
Understanding Proactive Customer Orientation - new book

2011

ISBN: 9783834968913

Construct Development and Managerial Implications, eBooks, eBook Download (PDF), 2011, [PU: Betriebswirtschaftlicher Verlag Gabler], Betriebswirtschaftlicher Verlag Gabler, 2011

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Dennis Herhausen:
Understanding Proactive Customer Orientation - new book

2011, ISBN: 9783834968913

Construct Development and Managerial Implications, 2011, eBook Download (PDF), eBooks, [PU: Betriebswirtschaftlicher Verlag Gabler]

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Understanding Proactive Customer Orientation - Dennis Herhausen
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Dennis Herhausen:
Understanding Proactive Customer Orientation - First edition

2011, ISBN: 9783834968913

Construct Development and Managerial Implications, eBooks, eBook Download (PDF), Auflage, [PU: Gabler Verlag], [ED: 1], Gabler Verlag, 2011

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Understanding Proactive Customer Orientation
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9783834968913

Details of the book - Understanding Proactive Customer Orientation


EAN (ISBN-13): 9783834968913
Publishing year: 2011
Publisher: Gabler Verlag

Book in our database since 2007-03-07T20:01:45+00:00 (London)
Detail page last modified on 2024-02-10T04:43:47+00:00 (London)
ISBN/EAN: 9783834968913

ISBN - alternate spelling:
978-3-8349-6891-3
Alternate spelling and related search-keywords:
Book author: herhaus, herhausen
Book title: and understand, orient, orientation, understanding

Information from Publisher

Author: Dennis Herhausen
Title: Understanding Proactive Customer Orientation - Construct Development and Managerial Implications
Publisher: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
186 Pages
Publishing year: 2011-08-31
Wiesbaden; DE
Language: English
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XVII, 186 p. 10 illus.

EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Customer Needs; Kundenbedürfnisse; Market Research; Markforschung; Marktorientierung; C; Marketing; Business and Management; BC

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.

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