2011, ISBN: 3640836456

[EAN: 9783640836451], Neubuch, [PU: GRIN Verlag], ADVERT; AD; PETA; SIGN; ADS; SAUSSURE; PEIRCE; WWF; IMAGE; TYPEFACE; SYMBOL; SHOCKVERTISEMENT; ETHICS; FEDERICI; LINGUISTIC, Druck auf An… More...

[EAN: 9783640836451], Neubuch, [PU: GRIN Verlag], ADVERT; AD; PETA; SIGN; ADS; SAUSSURE; PEIRCE; WWF; IMAGE; TYPEFACE; SYMBOL; SHOCKVERTISEMENT; ETHICS; FEDERICI; LINGUISTIC, Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore 'support the free-market economy' (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the 'Get unhooked' ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include 'messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)' (Chan et al.: 2007, p. 608). Researchers found out that adverts, which 'are incongruent with social norms attract attention and are more likely to be retained in memory' (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases. 32 pp. Englisch, Books<

2022, ISBN: 9783640836451

[ED: Taschenbuch], [PU: GRIN Verlag], Neuware - Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The Univ… More...

[ED: Taschenbuch], [PU: GRIN Verlag], Neuware - Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore 'support the free-market economy' (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the 'Get unhooked' ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include 'messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)' (Chan et al.: 2007, p. 608). Researchers found out that adverts, which 'are incongruent with social norms attract attention and are more likely to be retained in memory' (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.- Besorgungstitel - vorauss. Lieferzeit 3-5 Tage., DE, [SC: 2.20], Neuware, gewerbliches Angebot, 210x148x2 mm, 32, [GW: 62g], Banküberweisung, Offene Rechnung, Kreditkarte, PayPal, Offene Rechnung (Vorkasse vorbehalten), Internationaler Versand<

2011, ISBN: 3640836456

2. Auflage Kartoniert / Broschiert Advert; peta; typeface; shockvertisement; ethics; Federici; ads; Linguistic; AD; Saussure; Peirce; WWF; image; Sign; Symbol, mit Schutzumschlag 11, [P… More...

2. Auflage Kartoniert / Broschiert Advert; peta; typeface; shockvertisement; ethics; Federici; ads; Linguistic; AD; Saussure; Peirce; WWF; image; Sign; Symbol, mit Schutzumschlag 11, [PU:GRIN Verlag]<

ISBN: 9783640836451

paperback, [PU: Grin-Verlag, München]