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Positioning a Tourist Destination - Sarma, Mrinmoy K
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Sarma, Mrinmoy K:

Positioning a Tourist Destination - Paperback

2010, ISBN: 9783639164848

[ED: Softcover], [PU: VDM Verlag Dr. Müller], Positioning has been regarded as one of the most important strategic options in marketing. This book examines and explores this strategy in a… More...

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Sarma:

Positioning a Tourist Destination - Paperback

2010, ISBN: 9783639164848

Erscheinungsdatum: 03/2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Positioning a Tourist Destination, Titelzusatz: An Exploration in North-East India, Autor: Sarma,… More...

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Positioning a Tourist Destination: An Exploration in North-East India - Sarma, Mrinmoy K
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Sarma, Mrinmoy K:
Positioning a Tourist Destination: An Exploration in North-East India - Paperback

2010

ISBN: 9783639164848

VDM Verlag Dr. Müller, Taschenbuch, 232 Seiten, Publiziert: 2010-03-09T00:00:01Z, Produktgruppe: Book, 0.76 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Kategorien, … More...

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Positioning a Tourist Destination - Mrinmoy K Sarma
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Mrinmoy K Sarma:
Positioning a Tourist Destination - Paperback

ISBN: 3639164849

Positioning a Tourist Destination ab 78.99 € als Taschenbuch: An Exploration in North-East India. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, VDM Verl… More...

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Positioning a Tourist Destination - Mrinmoy K Sarma
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Mrinmoy K Sarma:
Positioning a Tourist Destination - Paperback

ISBN: 3639164849

Positioning a Tourist Destination ab 78.99 € als Taschenbuch: An Exploration in North-East India. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, VDM Verlag

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Positioning a Tourist Destination: An Exploration in North-East India
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9783639164848


Positioning has been regarded as one of the most important strategic options in marketing. This book examines and explores this strategy in a relatively unknown tourist destination in India. As the culmination of a Doctoral study in the end of the 1990s, the book is rich in methodology and analysis prudent for such a work. Simply put, the work first tries to ascertain the preferences on various variables including travel, stay, sightseeing etc. of the tourists and potential tourists. Their perceptions on the destination are also elicited through a survey. The responses thus gathered are treated with factor analysis and finally an ideal two- dimensional position for the destination is arrived at. The destination marketers can use this position (and the methodology to arrive at such suitable positions for other destinations) to broadly target their objectives and efforts in order to attract and satisfy the desired segments of tourists. This work can very well be used as reference for marketing - especially for tourism or services marketing.

Details of the book - Positioning a Tourist Destination: An Exploration in North-East India


EAN (ISBN-13): 9783639164848
ISBN (ISBN-10): 3639164849
Hardcover
Paperback
Publishing year: 2010
Publisher: VDM Verlag Dr. Müller

Book in our database since 2007-06-17T10:40:02+01:00 (London)
Detail page last modified on 2022-01-10T20:59:50+00:00 (London)
ISBN/EAN: 9783639164848

ISBN - alternate spelling:
3-639-16484-9, 978-3-639-16484-8
Alternate spelling and related search-keywords:
Book author: sarma
Book title: destination, positioning, tourist

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