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Communication Excellence - Ralph Tench, Dejan Vercic, Piet Verhoeven, Ángeles Moreno, Ansgar Zerfass
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Ralph Tench, Dejan Vercic, Piet Verhoeven, Ángeles Moreno, Ansgar Zerfass:

Communication Excellence - new book

2017, ISBN: 3319488597

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directo… More...

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Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - Tench, Ralph
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Tench, Ralph:

Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - First edition

2017, ISBN: 9783319488592

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Mitwirkende: Ver?i?, Dejan, Mitwirkende: Zerfass, Ansgar, Mitwirkende: Moreno, Ángeles, Mitwirkende: Verhoeven, Piet, Palgrave Macmillan, Taschenbuch, Auflage: 1st ed. 2017, 248 Seiten, P… More...

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Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - Tench, Ralph, Ver?i?, Dejan, Zerfass, Ansgar, Moreno, Ángeles, Verhoeven, Piet
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Tench, Ralph, Ver?i?, Dejan, Zerfass, Ansgar, Moreno, Ángeles, Verhoeven, Piet:
Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - First edition

2017

ISBN: 9783319488592

Paperback

Palgrave Macmillan, Paperback, Auflage: 1st ed. 2017, 247 Seiten, Publiziert: 2017-04-04T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 27060315, 0.35 kg, Verkaufsrang: 761985, Communica… More...

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Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - Tench, Ralph, Ver?i?, Dejan, Zerfass, Ansgar, Moreno, Ángeles, Verhoeven, Piet
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Tench, Ralph, Ver?i?, Dejan, Zerfass, Ansgar, Moreno, Ángeles, Verhoeven, Piet:
Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - First edition

2017, ISBN: 9783319488592

Paperback

Palgrave Macmillan, Paperback, Auflage: 1st ed. 2017, 247 Seiten, Publiziert: 2017-04-04T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 27060315, 0.35 kg, Verkaufsrang: 761985, Communica… More...

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Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - Tench, Ralph, Ver?i?, Dejan, Zerfass, Ansgar, Moreno, Ángeles, Verhoeven, Piet
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Tench, Ralph, Ver?i?, Dejan, Zerfass, Ansgar, Moreno, Ángeles, Verhoeven, Piet:
Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - First edition

2017, ISBN: 9783319488592

Paperback

Palgrave Macmillan, Paperback, Auflage: 1st ed. 2017, 247 Seiten, Publiziert: 2017-04-04T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 27060315, 0.35 kg, Verkaufsrang: 761985, Communica… More...

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Details of the book
Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor)
Author:
Title:
ISBN:

9783319488592


Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

Details of the book - Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor)


EAN (ISBN-13): 9783319488592
ISBN (ISBN-10): 3319488597
Hardcover
Paperback
Publishing year: 1
Publisher: Palgrave Macmillan

Book in our database since 2017-04-16T19:44:27+01:00 (London)
Detail page last modified on 2024-03-10T10:38:41+00:00 (London)
ISBN/EAN: 9783319488592

ISBN - alternate spelling:
3-319-48859-7, 978-3-319-48859-2
Alternate spelling and related search-keywords:
Book author: moreno, verhoeven, dejan, moren, angele, ansgar zerfaß
Book title: communication, communications

Information from Publisher

Author: Ralph Tench; Dejan Verčič; Ansgar Zerfass; Ángeles Moreno; Piet Verhoeven
Title: Communication Excellence - How to Develop, Manage and Lead Exceptional Communications
Publisher: Palgrave Macmillan; Springer International Publishing
215 Pages
Publishing year: 2017-04-04
Cham; CH
Printed / Made in
Weight: 0,454 kg
Language: English
37,44 € (DE)
38,49 € (AT)
41,50 CHF (CH)
POD
XXXII, 215 p. 47 illus.

BC; Corporate Communication/Public Relations; Hardcover, Softcover / Wirtschaft/Sonstiges; Businesskommunikation und -präsentation; Verstehen; organization; European Communications Monitor; data; practice models; strategic communication; Organization; Corporate Communication; Organization; Organisationstheorie und -verhalten; EA

‘This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.’—Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA‘This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.’—Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany‘This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.’—Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, ChinaExploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets.

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9783319488608 Communication Excellence (Ralph Tench/ Dejan Vercic/ Ansgar Zerfass/ Ángeles Moreno/ Piet Verhoeven)

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