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Dawn Iacobucci:

Marketing Models - Paperback

2012, ISBN: 1133588107

[EAN: 9781133588108], Gebraucht, guter Zustand, [PU: South Western], Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. M… More...

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Iacobucci, Dawn:

Marketing Models, International Edition - Paperback

2012, ISBN: 9781133588108

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Marketing Models: Multivariate Statistics and Marketing Analytics, 1e - Iacobucci
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Iacobucci:
Marketing Models: Multivariate Statistics and Marketing Analytics, 1e - Paperback

2012

ISBN: 1133588107

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Iacobucci, Dawn:
Marketing Models, International Edition - Paperback

ISBN: 9781133588108

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Dawn Iacobucci:
Marketing Models - used book

ISBN: 9781133588108

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Details of the book
Marketing Models
Author:
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ISBN:

9781133588108


One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts. Students require familiarity with specific mathematical concepts and formulas in order to perform basic tasks. This is a topic that is being taken very seriously in the discipline. Many companies routinely collect massive amounts of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and tactical decisions. Marketers are being challenged to illustrate and demonstrate the financial return and measurement of their actions and marketing dashboards and metrics are becoming more important. This book was itself designed in part from a customer perspective, and each chapter also covers a marketing topic using the optimal methods.

Details of the book - Marketing Models


EAN (ISBN-13): 9781133588108
ISBN (ISBN-10): 1133588107
Hardcover
Paperback
Publishing year: 2012
Publisher: Cengage Learning EMEA, South Western College
128 Pages
Weight: 0,404 kg
Language: Englisch

Book in our database since 2007-08-12T18:15:20+01:00 (London)
Detail page last modified on 2022-09-01T06:16:05+01:00 (London)
ISBN/EAN: 9781133588108

ISBN - alternate spelling:
1-133-58810-7, 978-1-133-58810-8
Alternate spelling and related search-keywords:
Book author: dawn iacobucci
Book title: marketing models multivariate statistics and marketing analytics

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