1988, ISBN: 0787984558

Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activis… More...

Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology-e-mail, online giving, and blogs-and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically. business,business and finance,business and investing,industries and professions,management and leadership,motivational,nonprofit organizations and charities,philanthropy and charity,politics and government,politics and social sciences Business & Investing, Jossey-Bass<

1988, ISBN: 9780787984557

Since it was first published in 1988, "Fundraising for Social Change" has become one of the most widely used books on fundraising in the United States. Fundraising practitioners… More...

Since it was first published in 1988, "Fundraising for Social Change" has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology--e-mail, online giving, and blogs--and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically. Fundraising for Social Change Klein, Kim, Jossey-Bass<

ISBN: 9780787984557

Jossey-Bass. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex librar… More...

Jossey-Bass. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Jossey-Bass<

2006, ISBN: 9780787984557

Softcover book. 560 pages. Published by Jossey-Bass (2006) Media > Book, [PU: Jossey-Bass Publishers]