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Sandberg, B: Managing and Marketing Radical Innovations - Birgitta Sandberg
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Birgitta Sandberg:

Sandberg, B: Managing and Marketing Radical Innovations - hardcover

ISBN: 9780415433075

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough t… More...

Nr. A1002962965. Shipping costs:Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , Versandfertig innert 6 - 9 Werktagen, zzgl. Versandkosten. (EUR 18.72)
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Managing and Marketing Radical Innovations: Marketing New Technology
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Managing and Marketing Radical Innovations: Marketing New Technology - new book

ISBN: 9780415433075

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough t… More...

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Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organization and Technology, Band 8) - Sandberg, Birgitta (Turku School of Economics, Finland)
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Sandberg, Birgitta (Turku School of Economics, Finland):
Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organization and Technology, Band 8) - hardcover

2008

ISBN: 9780415433075

Taylor & Francis Ltd, Gebundene Ausgabe, Auflage: Illustrated, 288 Seiten, Publiziert: 2008-03-28T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 70 black & white illustrations, 7 black, … More...

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Birgitta Sandberg:
Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organizations and Technology) - hardcover

2008, ISBN: 9780415433075

Routledge, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Pleas… More...

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Managing and Marketing Radical Innovations - Birgitta Sandberg
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Birgitta Sandberg:
Managing and Marketing Radical Innovations - hardcover

ISBN: 9780415433075

Hardback, [PU: Taylor & Francis Ltd], Focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with deta… More...

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Managing and Marketing Radical Innovations: Marketing New Technology
Author:
Title:
ISBN:

9780415433075


This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firma (TM)s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side.

Details of the book - Managing and Marketing Radical Innovations: Marketing New Technology


EAN (ISBN-13): 9780415433075
ISBN (ISBN-10): 041543307X
Hardcover
Publishing year: 2008
Publisher: Taylor & Francis Ltd
288 Pages
Weight: 0,581 kg
Language: eng/Englisch

Book in our database since 2008-02-09T16:51:11+00:00 (London)
Detail page last modified on 2022-08-22T12:47:43+01:00 (London)
ISBN/EAN: 9780415433075

ISBN - alternate spelling:
0-415-43307-X, 978-0-415-43307-5
Alternate spelling and related search-keywords:
Book author: sandberg, birgitta, finland
Book title: marketing, organization studies, innovation managing, radical technology

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