2000, ISBN: 3824472228

[EAN: 9783824472222], Neubuch, [SC: 0.0], [PU: Deutscher Universitätsvlg Jul 2000], BUSINESS & ECONOMICS / GENERAL; C; SCW00008 - ECONOMICS/MANAGEMENT SCIENCE, SUCO11643 AND, Neuware - Th… More...

[EAN: 9783824472222], Neubuch, [SC: 0.0], [PU: Deutscher Universitätsvlg Jul 2000], BUSINESS & ECONOMICS / GENERAL; C; SCW00008 - ECONOMICS/MANAGEMENT SCIENCE, SUCO11643 AND, Neuware - The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration. 266 pp. Deutsch, Books<

ISBN: 9783824472222

The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of wha… More...

The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration., Deutscher Universitätsverlag<

ISBN: 9783824472222

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regul… More...

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. Buch 21.1 x 14.6 x 2.0 cm , Deutscher Universitätsvlg, Marcel Paulssen, Deutscher Universitätsvlg, Pau<

2000, ISBN: 9783824472222

[ED: Taschenbuch], [PU: Deutscher Universitätsverlag], DE, [SC: 0.00], Neuware, gewerbliches Angebot, 210x148 mm, 266, [GW: 374g], 2000

2000, ISBN: 9783824472222

Buch, Softcover, 2000, [PU: Deutscher Universitätsverlag], Deutscher Universitätsverlag, 2000