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Media and Convergence Management - hardcover

2013, ISBN: 9783642361623

Springer, Gebundene Ausgabe, Auflage: 2013, 401 Seiten, Publiziert: 2013-06-05T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 10 black & white tables, biography, 16.03 kg, Verkaufsrang: … More...

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Media and Convergence Management - hardcover

2013, ISBN: 9783642361623

Springer, Gebundene Ausgabe, Auflage: 2013, 401 Seiten, Publiziert: 2013-06-05T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 10 black & white tables, biography, 16.03 kg, Verkaufsrang: … More...

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Media and Convergence Management - hardcover

2013

ISBN: 9783642361623

Springer, Gebundene Ausgabe, Auflage: 2013, 401 Seiten, Publiziert: 2013-06-05T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 10 black & white tables, biography, 7.27 kg, Verkaufsrang: 4… More...

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Media and Convergence Management
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Media and Convergence Management - hardcover

2013, ISBN: 9783642361623

Springer, Gebundene Ausgabe, Auflage: 2013, 401 Seiten, Publiziert: 2013-06-05T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 10 black & white tables, biography, 7.27 kg, Verkaufsrang: 4… More...

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Media and Convergence Management
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Media and Convergence Management - hardcover

2013, ISBN: 9783642361623

Springer, Gebundene Ausgabe, Auflage: 2013, 401 Seiten, Publiziert: 2013-06-05T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 10 black & white tables, biography, 7.27 kg, Verkaufsrang: 4… More...

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Details of the book
Media and Convergence Management
Author:
Title:
ISBN:

3642361625


Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

Details of the book - Media and Convergence Management


EAN (ISBN-13): 9783642361623
ISBN (ISBN-10): 3642361625
Hardcover
Paperback
Publishing year: 2013
Publisher: Diehl, Sandra, Karmasin, Matthias, Springer
406 Pages
Weight: 0,741 kg
Language: Englisch

Book in our database since 2007-07-09T00:05:06+01:00 (London)
Detail page last modified on 2024-01-04T23:21:15+00:00 (London)
ISBN/EAN: 3642361625

ISBN - alternate spelling:
3-642-36162-5, 978-3-642-36162-3
Alternate spelling and related search-keywords:
Book author: diehl, karmasin matthias
Book title: convergence, diehl

Information from Publisher

Author: Sandra Diehl; Matthias Karmasin
Title: Media and Convergence Management
Publisher: Springer; Springer Berlin
376 Pages
Publishing year: 2013-06-05
Berlin; Heidelberg; DE
Printed / Made in
Weight: 7,273 kg
Language: English
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
POD
XXV, 376 p.

BB; Media Management; Hardcover, Softcover / Wirtschaft/Betriebswirtschaft; Marketing und Vertrieb; Verstehen; Advertising and Marketing; Convergence; Management; Media Management; Technology; media research; Media Research; Communication Studies; Media Planning; Media Sociology; Media and Communication; Soziologie; Medienwissenschaften; BC; EA

Introduction.- Part I: Convergence and Strategic Management.- Part II: Convergence and Advertising and Marketing.- Part III: Convergence and Consumer Behavior.- Part IV: Convergence and Technology.- Part V: Convergence and Journalism.- Part VI: Future Outlook.

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