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Relationship Marketing by Adrian, Ballantyne, David, Christopher, Martin Payne - Adrian, Ballantyne, David, Christopher, Martin Payne
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Relationship Marketing by Adrian, Ballantyne, David, Christopher, Martin Payne - used book

ISBN: 9780750648394

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at cre… More...

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Relationship Marketing Martin Christopher Author
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Relationship Marketing Martin Christopher Author - new book

ISBN: 9780750648394

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at… More...

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Martin Christopher, Adrian Payne, David Ballantyne:
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) - Paperback

2002

ISBN: 0750648392

[EAN: 9780750648394], usado, bom estado, [SC: 5.36], [PU: A Butterworth-Heinemann Title], LOOK INSIDE! BOOKS TRADE IN GENERAL MANAGEMENT ADVERTISING CUSTOMER SERVICES ENTREPENEURSHIP, Ex … More...

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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) - Martin Christopher, Adrian Payne, David Ballantyne
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Martin Christopher, Adrian Payne, David Ballantyne:
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) - Paperback

2002, ISBN: 0750648392

[EAN: 9780750648394], Used, good, [SC: 2.45], [PU: A Butterworth-Heinemann Title], Most items will be dispatched the same or the next working day. Ex library copy with usual stamps & stic… More...

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Christopher,Martin:
Relationship Marketing - used book

ISBN: 9780750648394

Relationship Marketing Nonspecific Binding Rentals, Routledge

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Relationship Marketing Martin Christopher Author
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ISBN:

0750648392


Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategyIncludes frequent vignettes to show how the theory works in practice

Details of the book - Relationship Marketing Martin Christopher Author


EAN (ISBN-13): 9780750648394
ISBN (ISBN-10): 0750648392
Paperback
Publishing year: 2002
Publisher: Taylor & Francis Core >1 >T
264 Pages
Weight: 0,408 kg
Language: eng/Englisch

Book in our database since 2007-04-27T20:23:26+01:00 (London)
Detail page last modified on 2024-02-27T04:28:21+00:00 (London)
ISBN/EAN: 0750648392

ISBN - alternate spelling:
0-7506-4839-2, 978-0-7506-4839-4
Alternate spelling and related search-keywords:
Book author: payne david, martin david, christopher clark, martin christoph, payn, ballantyne, payne chris, adrian, taylor francis, christopher long
Book title: relationship marketing, stakeholder marketing, revised, payne

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