ISBN: 0375407502

The three decades after World War II are often heralded as a "Golden Era" of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more than the na… More...

The three decades after World War II are often heralded as a "Golden Era" of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more than the nation's economy; it also became a basic component of American citizenship. Consumers were encouraged to buy not just for themselves, but for the good of the nation.After a decade and a half of hard times resulting from the Great Depression and the war, the embrace of mass consumption, with its supposed far-reaching benefits-greater freedom, democracy, and equality-transformed American life. The extensive suburbanization of metropolitan areas (propelled by such government policies as the GI Bill), the shift from downtowns to shopping centers, and the advent of targeted marketing all fueled the consumer economy, but also sharpened divisions among Americans along gender, class, and racial lines. At the same time, mass consumption changed American politics, inspiring new forms of political activism through the civil rights and consumer movements and prompting politicians to apply the latest marketing strategies to their political campaigns.Cohen traces the legacy of the "Consumers' Republic" into our time, demonstrating how it has reshaped our relationship to government itself, with Americans increasingly judging public services-as if one more purchased good-by the personal benefits they derive from them.Brilliantly researched and reasoned, A Consumers' Republic is a 20th century,americas,business and investing,consumer behavior,development and growth,economics,education and reference,historical study and educational resources,history,marketing and sales Marketing & Sales, Alfred A. Knopf<

ISBN: 9780375407505

The three decades after World War II are often heralded as a "Golden Era" of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more t… More...

The three decades after World War II are often heralded as a "Golden Era" of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more than the nation's economy; it also became a basic component of American citizenship. Consumers were encouraged to buy not just for themselves, but for the good of the nation. After a decade and a half of hard times resulting from the Great Depression and the war, the embrace of mass consumption, with its supposed far-reaching benefits--greater freedom, democracy, and equality--transformed American life. The extensive suburbanization of metropolitan areas (propelled by such government policies as the GI Bill), the shift from downtowns to shopping centers, and the advent of targeted marketing all fueled the consumer economy, but also sharpened divisions among Americans along gender, class, and racial lines. At the same time, mass consumption changed American politics, inspiring new forms of political activism through the civil rights and consumer movements and prompting politicians to apply the latest marketing strategies to their political campaigns. Cohen traces the legacy of the "Consumers' Republic" into our time, demonstrating how it has reshaped our relationship to government itself, with Americans increasingly judging public services--as if one more purchased good--by the personal benefits they derive from them. Brilliantly researched and reasoned, "A Consumers' Republic" is a starkly illuminating social and political history. A Consumers' Republic: The Politics of Mass Consumption in Postwar America Cohen, Lizabeth, Knopf Publishing Group<

ISBN: 9780375407505

Alfred A. Knopf. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex li… More...

Alfred A. Knopf. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Alfred A. Knopf<

ISBN: 9780375407505

No Synopsis Available Consumer's Republic : The Politics of Mass Consumption in Postwar America, 9780375407505, Book, Textbook Books > Business & Economics > Marketing, Advertising, and S… More...

No Synopsis Available Consumer's Republic : The Politics of Mass Consumption in Postwar America, 9780375407505, Book, Textbook Books > Business & Economics > Marketing, Advertising, and Sales Hardcover, Knopf<