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Marketing Research: Methodological Foundations- 0030983665, Churchill, hardcover - Gilbert A. Churchill
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Gilbert A. Churchill:

Marketing Research: Methodological Foundations- 0030983665, Churchill, hardcover - hardcover

ISBN: 9780030983665

ISBN: 0030983665. Author: Gilbert A. Churchill. Sku: 0030983665-3-26803107. Condition: Used: Good. Qty Available: 1. Your Online Bookstore presents ...Marketing Research: Methodological F… More...

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Gilbert A. Churchill Jr.:

Marketing Research: Methodological Foundations - hardcover

1994, ISBN: 0030983665

[EAN: 9780030983665], Gebraucht, sehr guter Zustand, [SC: 3.49], [PU: South-Western], Marketing Research: Methodological Foundations This book is in very good condition and will be shippe… More...

NOT NEW BOOK. Shipping costs: EUR 3.49 AwesomeBooks, Wallingford, United Kingdom [51737811] [Rating: 5 (von 5)]
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Marketing Research - Churchill, Gilbert A.
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Churchill, Gilbert A.:
Marketing Research - hardcover

1995

ISBN: 0030983665

[EAN: 9780030983665], Used, good, [PU: Houghton Mifflin], Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less, Books

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Churchill, Gilbert A:
Marketing Research: Methodological Foundations - hardcover

ISBN: 9780030983665

Harcourt College Pub, 1995-06-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!, Harcourt College Pub, 1995-06-01, 6

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Gilbert A. Churchill:
Marketing Research: Methodological Foundations - hardcover

1995, ISBN: 9780030983665

Harcourt College Pub, 1995-06-01. 6th. Hardcover. Used:Good., Harcourt College Pub, 1995-06-01, 0

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Details of the book
Marketing Research: Methodological Foundations
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ISBN:

0030983665


This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research. Churchill's unique organisation allows students to develop an appreciation of the six steps of the research process. With a flexible, modular design and numerous examples and cases, this book provides an unequalled balance of theory and practice. Features: * The text organization follows the classic six stages in the research process, which defined the way the course was taught when Churchill's first edition was introduced in the 1970s. * A modular design enhances teaching flexibility by placing some of the more difficult material in appendices immediately after each chapter. * Supporting data bases reflect actual company experiences included in the text and provide students with first-hand experience in analyzing statistical problems. New to this edition: * Over 25 percent of the cases are new and another 30 percent have been revised. * Increased emphasis on the international aspects of the marketing research. * Careful attention has been paid to the current impact of technology and decision support systems in the field of marketing research. * A new video case, designed to be viewed in short, topical segments, illustrates key textual points and encourages interactive learning. * "Research Realities" detail applications of new information technology in the general field of marketing research as well as in specific situations. Of the 85 Research Realities, more than 25 percent are new. * Increased coverage of ethics includes a conceptual framework for viewing ethics choices in Appendix 2A, and more ethical scenarios that students need to address in subsequent chapters.

Details of the book - Marketing Research: Methodological Foundations


EAN (ISBN-13): 9780030983665
ISBN (ISBN-10): 0030983665
Hardcover
Paperback
Publishing year: 1995
Publisher: South-Western

Book in our database since 2007-06-20T11:11:03+01:00 (London)
Detail page last modified on 2024-03-28T09:23:09+00:00 (London)
ISBN/EAN: 0030983665

ISBN - alternate spelling:
0-03-098366-5, 978-0-03-098366-5
Alternate spelling and related search-keywords:
Book author: gilbert churchill
Book title: foundation marketing, marketing research methodological foundations

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