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Innovation And New Product Marketing (rle Marketing) by David F. Midgley Paperback | Indigo Chapters
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Innovation And New Product Marketing (rle Marketing) by David F. Midgley Paperback | Indigo Chapters - new book

ISBN: 9781138972766

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demo… More...

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David F. Midgley:

Innovation and New Product Marketing (RLE Marketing) - Paperback

ISBN: 9781138972766

Innovation and New Product Marketing (RLE Marketing) Innovation-and-New-Product-Marketing~~David-Midgley Business>Marketing Strategies>Marketing Strategies Paperback, Taylor & Francis

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David F. Midgley:
Innovation and New Product Marketing (RLE Marketing) - new book

2015

ISBN: 1138972762

[EAN: 9781138972766], New book, [PU: Routledge], New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000

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Midgley, David F.:
Innovation and New Product Marketing (Rle Marketing) (Paperback Or Softback) - Paperback

11, ISBN: 9781138972766

Paperback or Softback, Innovation and New Product Marketing (Rle Marketing) (Paperback or Softback), New in New jacket, [PU: Routledge]

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MIDGLEY, DAVID F:
Innovation and New Product Marketing (RLE Marketing) - Paperback

ISBN: 1138972762

[EAN: 9781138972766], New book, [PU: Routledge], BRAND NEW Softcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!

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Innovation And New Product Marketing (rle Marketing) by David F. Midgley Paperback | Indigo Chapters
Author:
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ISBN:

1138972762


This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

Details of the book - Innovation And New Product Marketing (rle Marketing) by David F. Midgley Paperback | Indigo Chapters


EAN (ISBN-13): 9781138972766
ISBN (ISBN-10): 1138972762
Paperback
Publishing year: 2015
Publisher: David F. Midgley

Book in our database since 2017-02-09T20:08:25+00:00 (London)
Detail page last modified on 2022-11-14T08:49:51+00:00 (London)
ISBN/EAN: 1138972762

ISBN - alternate spelling:
1-138-97276-2, 978-1-138-97276-6
Alternate spelling and related search-keywords:
Book author: david
Book title: product innovation

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