Peter Doyle:Innovation in Marketing
- new book ISBN: 9781136015229
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech i… More...
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Innovation in Marketing: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation., Taylor And Francis<
| | Rheinberg-Buch.deEbook, Englisch, Neuware Shipping costs:Ab 20¤ Versandkostenfrei in Deutschland, Sofort lieferbar, DE. (EUR 0.00) Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Doyle, Peter:Innovation in Marketing
- new book 10, ISBN: 9781136015229
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech i… More...
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entir Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Management, Management & Leadership, Innovation in Marketing~~ Doyle, Peter~~Management~~Management & Leadership~~9781136015229, en, Innovation in Marketing, Doyle, Peter, 9781136015229, Routledge, 10/01/2012, , , , Routledge, 10/01/2012<
| | kobo.comE-Book zum download Shipping costs: EUR 0.00 Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
Taylor and Francis:Innovation In Marketing
- new book 2012, ISBN: 9781136015229
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech i… More...
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Innovation In Marketing~~EBook~~9781136015229~~Susan Bridgewater, Peter Doyle, , Innovation In Marketing, Susan Bridgewater, 9781136015229, Taylor and Francis, 10/02/2012, , , , Taylor and Francis<
| | hive.co.ukMPN: , SKU 16940310 Shipping costs:zzgl. Versandkosten, plus shipping costs Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
Susan Bridgewater:Innovation In Marketing
- new book ISBN: 9781136015229
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech i… More...
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. eBooks Business, Finance & Law~~Business and Management~~Sales & Marketing Innovation In Marketing~~EBook~~9781136015229~~Susan Bridgewater, Peter Doyle Innovation In Marketing<
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Susan Bridgewater; PETER DOYLE:Innovation in Marketing
- new book 2012, ISBN: 9781136015229
eBooks, eBook Download (PDF), Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the … More...
eBooks, eBook Download (PDF), Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. [PU: Taylor and Francis], Seiten: 224, Taylor and Francis, 2012<
| | lehmanns.deShipping costs:Download sofort lieferbar. (EUR 0.00) Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.