Ayala Malach Pines:Ambush Marketing in Sports
- new book ISBN: 9781136745409
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised… More...
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management. ; EPUB; Business,Finance and Law > Business & management > Sales & marketing, Taylor and Francis<
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Gerd Nufer:Ambush Marketing in Sports
- new book ISBN: 9781136745409
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised… More...
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management. ; PDF; Business,Finance and Law > Business & management > Sales & marketing, Taylor and Francis<
| | hive.co.ukNo. 9781136745409. Shipping costs:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., plus shipping costs Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Gerd Nufer:Ambush Marketing in Sports
- new book 2013, ISBN: 9781136745409
eBooks, eBook Download (PDF), Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an … More...
eBooks, eBook Download (PDF), Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management. [PU: Taylor and Francis], Seiten: 176, Taylor and Francis, 2013<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Gerd Nufer:Ambush Marketing in Sports
- new book 2013, ISBN: 9781136745409
eBooks, eBook Download (PDF), [PU: Taylor and Francis], Taylor and Francis, 2013
| | lehmanns.deShipping costs:Download sofort lieferbar. (EUR 0.00) Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
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Ambush Marketing in Sports
- new bookISBN: 9781136745409
Ambush Marketing in Sports ab 32.99 EURO Medien > Bücher
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.