2009, ISBN: 9781408105962

Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In 26 Ways of L… More...

Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous. 'Business-speak' undermines the communication objectives of brands as they try to move beyond respect to 'love'. This is now seen more and more as the imperative for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a basic example of business writing and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations. A unique and entertaining approach to business writing with some great advice to impart to help you get the most out of writing for business. Businesswriting can be particularly difficult to get right and far too many peopleresort to deathly-dull jargon and nonsense buzz words to try to get their pointacross. In 26 Ways of Looking at a Blackberry, John Simmons proposes that inorder to create business communication that is truly engaging, writing needs tobe more expressive and adventurous. 'Business-speak' undermines thecommunication objectives of brands as they try to move beyond respect to 'love'.This is now seen more and more as the imperative for young, aspiring brands aswell as big, corporate brands. The book explores ways that everyoneinvolved with communicating a brand's values - marketers, advertisers, PRpeople and so on - can focus on the potential of language to reach their goals.Toillustrate this, the author has taken a basic example of businesswriting and rewritten it in 26 different ways, each following aconstraint. For example, as a fairy story; without using the letter'e'; written in the style of Dickens; as a letter to a friend; as a sixword story; as a sonnet. In each case, Simmons looks at what effectthat particular constraint has on the writing, how it helps or hinders,and what lessons can be drawn from the exercise that can be applied tobusiness writing in different situations.A unique andentertaining approach to business writing with some great advice toimpart to help you get the most out of writing for business. Inhoud: Taal: Engels; Bindwijze: E-book; Druk: 1; Verschijningsdatum: april 2009; Aantal pagina's: 256 pagina's; Ebook formaat: Adobe ePub; Illustraties: Nee; Betrokkenen: Auteur: John Simmons; Uitgever: A&c Black Business Information and Development; Lees mogelijkheden: Lees dit ebook op: Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader; EAN: Overige kenmerken: Extra groot lettertype: Nee; NUR code: 624; Subtitel: How to Let Writing Release the Creativity of Your Brand; Engels | Druk: 1 | E-book | 9781408105962 | 256 pagina's, Boeken, Managementboeken, Communicatie & Presentatie, A&c Black Business Information and Development<

ISBN: 9781408105962

Businesswriting can be particularly difficult to get right and far too many peopleresort to deathly-dull jargon and nonsense buzz words to try to get their pointacross. In 26 Ways of Look… More...

Businesswriting can be particularly difficult to get right and far too many peopleresort to deathly-dull jargon and nonsense buzz words to try to get their pointacross. In 26 Ways of Looking at a Blackberry, John Simmons proposes that inorder to create business communication that is truly engaging, writing needs tobe more expressive and adventurous. 'Business-speak' undermines thecommunication objectives of brands as they try to move beyond respect to 'love'.This is now seen more and more as the imperative for young, aspiring brands aswell as big, corporate brands. The book explores ways that everyoneinvolved with communicating a brand's values - marketers, advertisers, PRpeople and so on - can focus on the potential of language to reach their goals. Toillustrate this, the author has taken a basic example of businesswriting and rewritten it in 26 different ways, each following aconstraint. For example, as a fairy story; without using the letter'e'; written in the style of Dickens; as a letter to a friend; as a sixword story; as a sonnet. In each case, Simmons looks at what effectthat particular constraint has on the writing, how it helps or hinders,and what lessons can be drawn from the exercise that can be applied tobusiness writing in different situations.A unique andentertaining approach to business writing with some great advice toimpart to help you get the most out of writing for business.; EPUB; Reference & Languages > Language: reference & general > Creative writing & creative writing guides, Bloomsbury Publishing<

2004, ISBN: 9781408105962

Businesswriting can be particularly difficult to get right and far too many peopleresort to deathly-dull jargon and nonsense buzz words to try to get their pointacross. In 26 Ways of Look… More...

Businesswriting can be particularly difficult to get right and far too many peopleresort to deathly-dull jargon and nonsense buzz words to try to get their pointacross. In 26 Ways of Looking at a Blackberry, John Simm Composition & Creative Writing, Writing & Publishing, Twenty-six Ways of Looking at a Black Berry~~ John Simmons~~Composition & Creative Writing~~Writing & Publishing~~9781408105962, en, Twenty-six Ways of Looking at a BlackBerry, John Simmons, 9781408105962, A & C Black Business Information and Development, 04/01/2009, , , , A & C Black Business Information and Development, 04/01/2009<

2009, ISBN: 9781408105962

How to Let Writing Release the Creativity of Your Brand, eBooks, eBook Download (EPUB), Auflage, [PU: Bloomsbury Publishing], [ED: 1], Bloomsbury Publishing, 2009

2009, ISBN: 9781408105962

How to Let Writing Release the Creativity of Your Brand, [ED: 1], Auflage, eBook Download (EPUB), eBooks, [PU: Bloomsbury Publishing]