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The Tipping Point Lib/E: How Little Things Can Make a Big Difference (CD-Audio) - new book

2014, ISBN: 1611133424

[EAN: 9781611133424], Neubuch, [PU: Hachette Book Group, United States], Language: English. Brand new. Why did crime in New York drop in the middle of the 90s? Why is teenage smoking out … More...

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The Tipping Point Lib/E - Malcolm Gladwell
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Malcolm Gladwell:

The Tipping Point Lib/E - new book

ISBN: 9781611133424

CD-Audio, [PU: Hachette Book Group], Why did crime in New York drop in the middle of the 90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at te… More...

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The Tipping Point Lib/E: How Little Things Can Make a Big Difference
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The Tipping Point Lib/E: How Little Things Can Make a Big Difference - used book

2011

ISBN: 9781611133424

Reader: Gladwell, Malcolm, Hachette Book Group, Audio CD, Auflage: Unabridged, Publiziert: 2011-11-01T00:00:01Z, Produktgruppe: Book, 0.39 kg, Verkaufsrang: 19559254, Advertising, Marketi… More...

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The Tipping Point How Little Things Can Make a Big Difference - Gladwell, Malcolm
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Gladwell, Malcolm:
The Tipping Point How Little Things Can Make a Big Difference - new book

2011, ISBN: 9781611133424

Sprecher: Gladwell, Malcolm, HACHETTE BOOK GROUP, Audio CD, Auflage: Unabridged, Publiziert: 2011-11-01T00:00:01Z, Produktgruppe: Buch, 0.85 kg, Verkaufsrang: 35715, Marketing allgemein, … More...

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The Tipping Point Lib/E - Malcolm Gladwell (read by)
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Malcolm Gladwell (read by):
The Tipping Point Lib/E - new book

ISBN: 9781611133424

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The Tipping Point How Little Things Can Make a Big Difference
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1611133424


"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

Details of the book - The Tipping Point How Little Things Can Make a Big Difference


EAN (ISBN-13): 9781611133424
ISBN (ISBN-10): 1611133424
Publishing year: 2011
Publisher: HACHETTE BOOK GROUP

Book in our database since 2011-12-26T06:02:29+00:00 (London)
Detail page last modified on 2022-11-13T12:07:36+00:00 (London)
ISBN/EAN: 1611133424

ISBN - alternate spelling:
1-61113-342-4, 978-1-61113-342-4
Alternate spelling and related search-keywords:
Book author: gladwell malcolm
Book title: the tipping point

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