ISBN: 9780471225638

The road map for linking science and technology to financial business goals Management of technology (MOT) is the crossroads at which technological strategy meets business strategy to cre… More...

The road map for linking science and technology to financial business goals Management of technology (MOT) is the crossroads at which technological strategy meets business strategy to create new business opportunities. Managing Technological Innovation, Second Edition introduces technology management and illustrates the importance of managing information technologies, as well as how MOT is carried out with today's physical, biological, and information technologies. Frederick Betz, a long-time contributor of technology management, provides a balanced focus of MOT across material, power, biological, and informational technologies. Citing numerous case studies, Betz discusses MOT from two approaches-descriptive (identifying historical patterns) and prescriptive (developing for the future)-to answer these critical questions: How innovation is a competitive force What a business needs to be innovative How to plan innovation Updated to reflect recent developments in biology, computers, services, and communications, this Second Edition presents helpful information on how this progress has impacted technology management. In particular, new material examines the ethical side of technology to address advances made in biotechnology and human genome research. Managing Technological Innovation, Second Edition helps managers, scientists, and engineers meet the evolving needs of industry and government alike. Media > Book, [PU: Wiley]<

ISBN: 9780471225638

The road map for linking science and technology to financial business goals Management of technology (MOT) is the crossroads at which technological strategy meets business strategy to cre… More...

The road map for linking science and technology to financial business goals Management of technology (MOT) is the crossroads at which technological strategy meets business strategy to create new business opportunities. Managing Technological Innovation, Second Edition introduces technology management and illustrates the importance of managing information technologies, as well as how MOT is carried out with today's physical, biological, and information technologies. Frederick Betz, a long-time contributor of technology management, provides a balanced focus of MOT across material, power, biological, and informational technologies. Citing numerous case studies, Betz discusses MOT from two approaches-descriptive (identifying historical patterns) and prescriptive (developing for the future)-to answer these critical questions: How innovation is a competitive force What a business needs to be innovative How to plan innovation Updated to reflect recent developments in biology, computers, services, and communications, this Second Edition presents helpful information on how this progress has impacted technology management. In particular, new material examines the ethical side of technology to address advances made in biotechnology and human genome research. Managing Technological Innovation, Second Edition helps managers, scientists, and engineers meet the evolving needs of industry and government alike. Media > Book, [PU: Wiley]<

ISBN: 9780471225638

Wiley-Interscience. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex… More...

Wiley-Interscience. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Wiley-Interscience<