2017, ISBN: 9780134461526
[PU: Pearson], 707 Seiten Loseblattsammlung, Größe: 22 x 3.2 x 27.7 cm Gepflegter, sauberer Zustand. 17. Auflage. 28365841/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 0.00], gebraucht; sehr… More...
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2017, ISBN: 0134461525
[EAN: 9780134461526], Gebraucht, guter Zustand, [PU: Pearson], 707 Seiten Gepflegter, sauberer Zustand. 17. Auflage. 28365841/2 Altersfreigabe FSK ab 0 Jahre Loseblattsammlung, Größe: 22 … More...
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2017, ISBN: 9780134461526
17 707 Seiten Loseblattsammlung, Größe: 22 x 3.2 x 27.7 cm Gepflegter, sauberer Zustand. 17. Auflage. 28365841/2 Versandkostenfreie Lieferung, [PU:Pearson,]
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ISBN: 9780134461526
Principles of Marketing, Student Value Edition Loose-leaf Used Books, Pearson
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ISBN: 9780134461526
Principles of Marketing, Student Value Edition Loose-leaf Rentals, Pearson
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2017, ISBN: 9780134461526
[PU: Pearson], 707 Seiten Loseblattsammlung, Größe: 22 x 3.2 x 27.7 cm Gepflegter, sauberer Zustand. 17. Auflage. 28365841/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 0.00], gebraucht; sehr… More...
2017, ISBN: 0134461525
[EAN: 9780134461526], Gebraucht, guter Zustand, [PU: Pearson], 707 Seiten Gepflegter, sauberer Zustand. 17. Auflage. 28365841/2 Altersfreigabe FSK ab 0 Jahre Loseblattsammlung, Größe: 22 … More...
2017
ISBN: 9780134461526
17 707 Seiten Loseblattsammlung, Größe: 22 x 3.2 x 27.7 cm Gepflegter, sauberer Zustand. 17. Auflage. 28365841/2 Versandkostenfreie Lieferung, [PU:Pearson,]
ISBN: 9780134461526
Principles of Marketing, Student Value Edition Loose-leaf Used Books, Pearson
ISBN: 9780134461526
Principles of Marketing, Student Value Edition Loose-leaf Rentals, Pearson
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NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab™ and Mastering™ platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms.
Help readers learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Also available with MyLab Marketing
MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for:
0134642325 / 9780134642321 Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package
Package consists of:
0134461525 / 9780134461526 Principles of Marketing, Student Value Edition 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
Details of the book - Principles of Marketing
EAN (ISBN-13): 9780134461526
ISBN (ISBN-10): 0134461525
Publishing year: 2017
Publisher: Pearson
Book in our database since 2017-03-20T08:49:50+00:00 (London)
Detail page last modified on 2024-03-27T10:16:18+00:00 (London)
ISBN/EAN: 9780134461526
ISBN - alternate spelling:
0-13-446152-5, 978-0-13-446152-6
Alternate spelling and related search-keywords:
Book author: kotler philip, philip armstrong
Book title: marketing zero, principles marketing
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