2008, ISBN: 9780230203235
Gebunden, 194 Seiten, 242mm x 162mm x 23mm, Sprache(n): eng Why is Harry Potter so successful? In this fascinating book every aspect of the brand phenomenon is analysed. This is the story… More...
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Harry Potter / The Story of a Global Business Phenomenon / S. Gunelius / Buch / xix / Englisch / 2008 / Springer New York / EAN 9780230203235 - hardcover
2008, ISBN: 9780230203235
[ED: Gebunden], [PU: Springer New York], The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenome… More...
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ISBN: 9780230203235
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into pr… More...
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ISBN: 9780230203235
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into pr… More...
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2008, ISBN: 9780230203235
Harry Potter - The Story of a Global Business Phenomenon. 2008 edition: ab 67.49 € Bücher > Wissenschaft > Wirtschaftswissenschaft Humana Press Buch (gebunden), Humana Press
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2008, ISBN: 9780230203235
Gebunden, 194 Seiten, 242mm x 162mm x 23mm, Sprache(n): eng Why is Harry Potter so successful? In this fascinating book every aspect of the brand phenomenon is analysed. This is the story… More...
Gunelius, S.:
Harry Potter / The Story of a Global Business Phenomenon / S. Gunelius / Buch / xix / Englisch / 2008 / Springer New York / EAN 9780230203235 - hardcover2008, ISBN: 9780230203235
[ED: Gebunden], [PU: Springer New York], The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenome… More...
ISBN: 9780230203235
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into pr… More...
ISBN: 9780230203235
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into pr… More...
2008, ISBN: 9780230203235
Harry Potter - The Story of a Global Business Phenomenon. 2008 edition: ab 67.49 € Bücher > Wissenschaft > Wirtschaftswissenschaft Humana Press Buch (gebunden), Humana Press
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Details of the book - Harry Potter: The Story of a Global Business Phenomenon S. Gunelius Author
EAN (ISBN-13): 9780230203235
ISBN (ISBN-10): 023020323X
Hardcover
Paperback
Publishing year: 2008
Publisher: Palgrave Macmillan UK Core >2
216 Pages
Weight: 0,491 kg
Language: eng/Englisch
Book in our database since 2008-02-14T20:40:50+00:00 (London)
Detail page last modified on 2024-04-06T05:42:21+01:00 (London)
ISBN/EAN: 9780230203235
ISBN - alternate spelling:
0-230-20323-X, 978-0-230-20323-5
Alternate spelling and related search-keywords:
Book author: harry potter, gunelius
Book title: harry potter the story global business phenomenon, harry potter hardcover, harry potter and the
Information from Publisher
Author: S. Gunelius
Title: Harry Potter - The Story of a Global Business Phenomenon
Publisher: Palgrave Macmillan; Palgrave Macmillan UK
194 Pages
Publishing year: 2008-06-03
London; GB
Language: English
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
Available
XIX, 194 p.
BB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; brand; Global Business; marketing; Promotion; Marketing; International Business; Business Strategy and Leadership; Industries; International Economics; Internationale Wirtschaft, Internationales Management; Strategisches Management; Industrien und Branchenstudien; Internationale Wirtschaft; Auseinandersetzen; EA; BC; EA
The Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion) Harry Potter's Influence on Print Publishing Harry Potter's Influence on Movies and Television Harry Potter's Influence on Retail Harry Potter's Influence on Merchandising Harry Potter's Influence Online Harry Potter Becomes a Theme Park and More Harry Potter's Global Business and Personal Influence Predecessors to Harry Potter's Success (Who Else Has Gotten It Right or Wrong?) What's Next for Harry Potter and the World Affected by The Boy Who Lived? Conclusion: The Recreation of a Literary PhenomenonMore/other books that might be very similar to this book
Latest similar book:
9781349301089 Harry Potter: The Story of a Global Business Phenomenon (Gunelius, S.)
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