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Nicholas Vazsonyi:

Richard Wagner: Self-Promotion and the Making of a Brand - new book

ISBN: 0511676328

Printed Access Code, [EAN: 9780511676321], Cambridge University Press, Cambridge University Press, Book, [PU: Cambridge University Press], Cambridge University Press, All modern artists h… More...

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Nicholas Vazsonyi:

Richard Wagner: Self-Promotion and the Making of a Brand - new book

ISBN: 0511676328

Printed Access Code, [EAN: 9780511676321], Cambridge University Press, Cambridge University Press, Book, [PU: Cambridge University Press], Cambridge University Press, All modern artists h… More...

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Nicholas Vazsonyi:
Richard Wagner: Self-Promotion and the Making of a Brand - new book

ISBN: 0511676328

Printed Access Code, [EAN: 9780511676321], Cambridge University Press, Cambridge University Press, Book, [PU: Cambridge University Press], Cambridge University Press, All modern artists h… More...

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Nicholas Vazsonyi:
Richard Wagner: Self-Promotion and the Making of a Brand - new book

ISBN: 0511676328

Printed Access Code, [EAN: 9780511676321], Cambridge University Press, Cambridge University Press, Book, [PU: Cambridge University Press], Cambridge University Press, 941688, Voice, 94167… More...

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Nicholas Vazsonyi:
Richard Wagner: Self-Promotion and the Making of a Brand - new book

ISBN: 0511676328

Gedruckter Zugangscode, [EAN: 9780511676321], Cambridge University Press, Cambridge University Press, Book, [PU: Cambridge University Press], Cambridge University Press, 64326011, Gesang,… More...

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Details of the book

All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.

Details of the book - Richard Wagner


EAN (ISBN-13): 9780511676321
ISBN (ISBN-10): 0511676328
Publishing year: 2010
Publisher: Cambridge University Press

Book in our database since 2011-12-15T23:24:56+00:00 (London)
Detail page last modified on 2016-10-30T17:43:07+00:00 (London)
ISBN/EAN: 9780511676321

ISBN - alternate spelling:
0-511-67632-8, 978-0-511-67632-1
Alternate spelling and related search-keywords:
Book author: vazsonyi
Book title: richard wagner, self promotion


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