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Making and Marketing Medicine in Renaissance Florence. - EVELYN WELCH [EDS.]./SHAW, JAMES
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EVELYN WELCH [EDS.]./SHAW, JAMES:

Making and Marketing Medicine in Renaissance Florence. - used book

2011, ISBN: 9789042031562

[PU: Amsterdam-New York, Rodopi. 2011], Original publisher's green paper-covered boards, pictorial frontcover, large 8vo: [vi], 356pp., illustrations, chapternotes & references, list illu… More...

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Making and Marketing Medicine in Renaissance Florence. - EVELYN WELCH [EDS.].SHAW, JAMES
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EVELYN WELCH [EDS.].SHAW, JAMES:

Making and Marketing Medicine in Renaissance Florence. - used book

2011, ISBN: 9789042031562

[PU: Amsterdam-New York, Rodopi. 2011], Original publisher's green paper-covered boards, pictorial frontcover, large 8vo: [vi], 356pp., illustrations, chapternotes & references, list illu… More...

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EVELYN WELCH [EDS.].|SHAW, JAMES:
Making and Marketing Medicine in Renaissance Florence. - used book

2011

ISBN: 9789042031562

Amsterdam-New York, Rodopi. 2011. Original publisher's green paper-covered boards, pictorial frontcover, large 8vo: [vi], 356pp., illustrations, chapternotes & references, list illustrat… More...

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Making and Marketing Medicine in Renaissance Florence
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Making and Marketing Medicine in Renaissance Florence - new book

ISBN: 9789042031562

What did you do when you fell ill in fifteenth-century Florence? How did you get the medicines that you needed at a price you could afford? What would you find when you entered an apothec… More...

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Making and Marketing Medicine in Renaissance Florence - James Shaw; Evelyn Welch
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James Shaw; Evelyn Welch:
Making and Marketing Medicine in Renaissance Florence - hardcover

2011, ISBN: 9789042031562

Buch, Hardcover, [PU: Editions Rodopi B.V.], Editions Rodopi B.V., 2011

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Making and Marketing Medicine in Renaissance Florence
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ISBN:

9789042031562


What did you do when you fell ill in fifteenth-century Florence? How did you get the medicines that you needed at a price you could afford? What would you find when you entered an apothecary's shop? This richly detailed study of the Speziale al Giglio in Florence provides surprising answers, demonstrating the continued importance of highly personalised medical practice late into the fifteenth century. Drawing on extensive archival research, it shows how personal relationships and mutual trust, rather than market forces, made payment possible even for those with limited incomes. Examining the spaces, people and products involved, "Making and Marketing Medicine "investigates the roles played by sociability, information networks and regulation in creating communities as well as in promoting health in Renaissance Italy.

Details of the book - Making and Marketing Medicine in Renaissance Florence


EAN (ISBN-13): 9789042031562
ISBN (ISBN-10): 9042031565
Hardcover
Publishing year: 2011
Publisher: Editions Rodopi B.V.
364 Pages
Weight: 0,703 kg
Language: eng/Englisch

Book in our database since 2012-01-24T11:55:47+00:00 (London)
Detail page last modified on 2022-11-27T02:19:29+00:00 (London)
ISBN/EAN: 9789042031562

ISBN - alternate spelling:
90-420-3156-5, 978-90-420-3156-2
Alternate spelling and related search-keywords:
Book author: shaw, evelyn, james welch
Book title: history marketing, marketing renaissance, clio medica, renaissance florence

Information from Publisher

Author: James Shaw; Evelyn Welch
Title: Making and Marketing Medicine in Renaissance Florence.
Publisher: Editions Rodopi
Publishing year: 2011-02-04
Weight: 0,362 kg
Language: English
72,00 € (DE)
74,10 € (AT)
Not available (reason unspecified)

BA; GB; Hardcover, Softcover / Medizin/Allgemeines; Medizin, allgemein

Contents List of Images List of Tables List of Charts Abbreviations Glossary Currencies, Weights and Measures Introduction and Acknowledgements Selling Health The Shop and the City Keeping Shop Customers and Credit People and their Purchases Recovering Debts Products Wax Sugar and Spices Medicines Epilogue Bibliography Index
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