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Sharad Sarin:

Strategic Brand Management For B2B Markets: A Road Map for Organizational Transformation - Paperback

ISBN: 9788132105220

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Sharad Sarin:

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books) - Paperback

2010, ISBN: 9788132105220

Sage Publications Pvt. Ltd, 2010-11-10. Paperback. Good., Sage Publications Pvt. Ltd, 2010-11-10, 2.5

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Sarin, Sharad:
Strategic Brand Management for B2b Markets: A Road Map for Organizational Transformation - Paperback

2010

ISBN: 9788132105220

Sage Pubns Pvt Ltd, 2010. Paperback. New. 1st edition. 272 pages. 8.25x5.50x0.50 inches., Sage Pubns Pvt Ltd, 2010, 6

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Sharad Sarin:
Strategic Brand Management for B2B Markets - Paperback

2010, ISBN: 8132105222

[EAN: 9788132105220], Nouveau livre, [SC: 17.32], [PU: Sage Publications], pp. 292 Index, Books

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STRATEGIC BRAND MGMT FOR B2B M - Sharad Sarin
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Sharad Sarin:
STRATEGIC BRAND MGMT FOR B2B M - new book

ISBN: 9788132105220

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Details of the book
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books)

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands.

Details of the book - Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books)


EAN (ISBN-13): 9788132105220
ISBN (ISBN-10): 8132105222
Hardcover
Paperback
Publishing year: 2010
Publisher: Sage Publications Ltd.
262 Pages
Weight: 0,381 kg
Language: eng/Englisch

Book in our database since 2007-05-31T22:30:29+01:00 (London)
Book found last time on 2023-07-22T22:46:58+01:00 (London)
ISBN/EAN: 9788132105220

ISBN - alternate spelling:
81-321-0522-2, 978-81-321-0522-0
Alternate spelling and related search-keywords:
Book author: sarin
Book title: tra, markets, b2b brand management, strategic management, off road, road market economie


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