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Jayaraman Munusamy:

Service Channel Transformation in Retail Banking - new book

ISBN: 9783844399608

The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier t… More...

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Service Channel Transformation in Retail Banking
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Service Channel Transformation in Retail Banking - new book

ISBN: 9783844399608

The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier t… More...

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Jayaraman Munusamy, Siti Faridah, A Sanmugam:
Service Channel Transformation in Retail Banking: A Malaysian Perspective - Paperback

2011

ISBN: 9783844399608

LAP LAMBERT Academic Publishing, 2011-05-18. Paperback. New. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available., LAP LAMBERT A… More...

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Munusamy, Jayaraman / Faridah, Siti / Sanmugam, A:
Service Channel Transformation in Retail Banking - new book

2011, ISBN: 3844399607

Buch, gebundene Ausgabe, 92 S., Beilagen: Paperback, Erschienen: 2011 A Malaysian Perspective, LAP Lambert Acad. Publ.

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Service Channel Transformation in Retail Banking A Malaysian Perspective - Munusamy, Jayaraman; Faridah, Siti; Sanmugam, A
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Munusamy, Jayaraman; Faridah, Siti; Sanmugam, A:
Service Channel Transformation in Retail Banking A Malaysian Perspective - new book

2011, ISBN: 3844399607

Kartoniert / Broschiert, mit Schutzumschlag neu, [PU:LAP Lambert Acad. Publ.]

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Service Channel Transformation in Retail Banking
Author:
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ISBN:

9783844399608


The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to operate,convenient to use, no hassle, reliability, safer to use and good connections varies between adopters and non-adopters of retail internet banking. The results indicated that there are significant differences between internet banking adopters and non-adopters in terms of easier to operate, convenient to use, no hassle, reliability, safer to use and good connections. Therefore, the results support the findings of the previous research works conducted in other cultures. The results suggest several implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking through greater awareness and education process.The commercial banks in Malaysia can expect substantial cost savings from maintaining their large physical distribution systems by promoting retail internet banking services on a bigger scale.

Details of the book - Service Channel Transformation in Retail Banking


EAN (ISBN-13): 9783844399608
ISBN (ISBN-10): 3844399607
Hardcover
Paperback
Publishing year: 2011
Publisher: AV Akademikerverlag GmbH & Co. KG.

Book in our database since 2009-01-09T19:29:23+00:00 (London)
Detail page last modified on 2020-05-01T00:03:20+01:00 (London)
ISBN/EAN: 9783844399608

ISBN - alternate spelling:
3-8443-9960-7, 978-3-8443-9960-8
Alternate spelling and related search-keywords:
Book author: siti
Book title: transformation, service

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