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BEHAVIOR IN CYBERSPACE
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BEHAVIOR IN CYBERSPACE - new book

ISBN: 9783838372471

This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Webs… More...

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BEHAVIOR IN CYBERSPACE - Shukla
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BEHAVIOR IN CYBERSPACE - Paperback

2010, ISBN: 9783838372471

Erscheinungsdatum: 06/2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: BEHAVIOR IN CYBERSPACE, Titelzusatz: ROLE OF WEBSITE AND USER CHARACTERISTICS, Autor: Shukla, Asm… More...

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BEHAVIOR IN CYBERSPACE: ROLE OF WEBSITE AND USER CHARACTERISTICS - Shukla, Asmita
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Shukla, Asmita:
BEHAVIOR IN CYBERSPACE: ROLE OF WEBSITE AND USER CHARACTERISTICS - Paperback

2010

ISBN: 9783838372471

LAP LAMBERT Academic Publishing, Taschenbuch, 356 Seiten, Publiziert: 2010-06-10T00:00:01Z, Produktgruppe: Book, 1.15 kg, Computer & Internet, Kategorien, Bücher, Ingenieurwissenschaft & … More...

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BEHAVIOR IN CYBERSPACE - Asmita Shukla
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Asmita Shukla:
BEHAVIOR IN CYBERSPACE - Paperback

ISBN: 3838372476

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BEHAVIOR IN CYBERSPACE ab 78.99 € als Taschenbuch: ROLE OF WEBSITE AND USER CHARACTERISTICS. Aus dem Bereich: Bücher, English, International, Gebundene Ausgaben, Medien > Bücher, LAP LAMB… More...

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BEHAVIOR IN CYBERSPACE
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BEHAVIOR IN CYBERSPACE - new book

ISBN: 3838372476

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BEHAVIOR IN CYBERSPACE: ROLE OF WEBSITE AND USER CHARACTERISTICS
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ISBN:

9783838372471


This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction.

Details of the book - BEHAVIOR IN CYBERSPACE: ROLE OF WEBSITE AND USER CHARACTERISTICS


EAN (ISBN-13): 9783838372471
ISBN (ISBN-10): 3838372476
Hardcover
Paperback
Publishing year: 2010
Publisher: LAP LAMBERT Academic Publishing

Book in our database since 2008-06-13T01:16:19+01:00 (London)
Detail page last modified on 2021-12-18T15:49:26+00:00 (London)
ISBN/EAN: 9783838372471

ISBN - alternate spelling:
3-8383-7247-6, 978-3-8383-7247-1
Alternate spelling and related search-keywords:
Book title: cyberspace

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