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Consumer Attitude Towards Tv And Web Advertising - Harish Gautam, GURMEET SINGH
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Consumer Attitude Towards Tv And Web Advertising - new book

ISBN: 9783838371511

Harish Gautam, GURMEET SINGH,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Consumer-Attitude-tow… More...

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Consumer Attitude towards TV and Web Advertising - Suggestions for advertisers
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Consumer Attitude towards TV and Web Advertising - Suggestions for advertisers - Paperback

2010, ISBN: 9783838371511

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisement… More...

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Consumer Attitude Towards Tv And Web Advertising - Harish Gautam, GURMEET SINGH
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Harish Gautam, GURMEET SINGH:
Consumer Attitude Towards Tv And Web Advertising - new book

ISBN: 9783838371511

Harish Gautam, GURMEET SINGH, Paperback, English-language edition, Pub by AV Akademikerverlag GmbH & Co. KG. Books, Business & Economics~~Marketing~~General, Consumer-Attitude-towards-TV-… More...

MPN: , SKU 9783838371511 Shipping costs:zzgl. Versandkosten, plus shipping costs

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Consumer Attitude towards TV and Web Advertising als Buch von HARISH GAUTAM, GURMEET SINGH - HARISH GAUTAM, GURMEET SINGH
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HARISH GAUTAM, GURMEET SINGH:
Consumer Attitude towards TV and Web Advertising als Buch von HARISH GAUTAM, GURMEET SINGH - hardcover

ISBN: 9783838371511

Consumer Attitude towards TV and Web Advertising:Suggestions for advertisers HARISH GAUTAM, GURMEET SINGH Consumer Attitude towards TV and Web Advertising:Suggestions for advertisers HARI… More...

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Consumer Attitude towards TV and Web Advertising - GAUTAM, HARISH / SINGH, GURMEET
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GAUTAM, HARISH / SINGH, GURMEET:
Consumer Attitude towards TV and Web Advertising - Paperback

2010, ISBN: 3838371518

Hardcover

Suggestions for advertisers - Buch, gebundene Ausgabe, 184 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ.

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Details of the book
Consumer Attitude towards TV and Web Advertising

Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The prospective consumer is heavily dependent on the media and might remain intact if his attitude is negative towards the media selected. An advertising model has been developed to help advertisers.

Details of the book - Consumer Attitude towards TV and Web Advertising


EAN (ISBN-13): 9783838371511
ISBN (ISBN-10): 3838371518
Hardcover
Paperback
Publishing year: 2010
Publisher: LAP Lambert Acad. Publ.
184 Pages
Weight: 0,289 kg
Language: eng/Englisch

Book in our database since 2008-11-06T13:53:07+00:00 (London)
Detail page last modified on 2018-01-09T21:36:38+00:00 (London)
ISBN/EAN: 9783838371511

ISBN - alternate spelling:
3-8383-7151-8, 978-3-8383-7151-1


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