ISBN: 9783834944924
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize a… More...
Springer.com Nr. 978-3-8349-4492-4. Shipping costs:Worldwide free shipping, , DE. (EUR 0.00) Details... |
Retail Internationalization in Emerging Countries - The Positioning of Global Retail Brands in China - new book
2013, ISBN: 3834944920
In englischer Sprache. Verlag: Springer Fachmedien Wiesbaden GmbH, Reciprocity between Retailer?s Corporate Image and Store Image.- The Effect of Perceived Brand Globalness on Retailer Br… More...
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Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China - new book
ISBN: 9783834944924
; PDF; Business,Finance and Law > Business & management > Sales & marketing, Springer Netherlands
hive.co.uk No. 9783834944924. Shipping costs:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., plus shipping costs Details... |
2013, ISBN: 9783834944924
The Positioning of Global Retail Brands in China, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Springer Gabler]
lehmanns.de Shipping costs:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD. (EUR 0.00) Details... |
2013, ISBN: 9783834944924
The Positioning of Global Retail Brands in China, [ED: 2], Auflage, eBook Download (PDF), eBooks, [PU: Springer Gabler]
lehmanns.de Shipping costs:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00) Details... |
ISBN: 9783834944924
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize a… More...
Pennemann, Karin:
Retail Internationalization in Emerging Countries - The Positioning of Global Retail Brands in China - new book2013, ISBN: 3834944920
In englischer Sprache. Verlag: Springer Fachmedien Wiesbaden GmbH, Reciprocity between Retailer?s Corporate Image and Store Image.- The Effect of Perceived Brand Globalness on Retailer Br… More...
2013, ISBN: 9783834944924
The Positioning of Global Retail Brands in China, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Springer Gabler]
2013, ISBN: 9783834944924
The Positioning of Global Retail Brands in China, [ED: 2], Auflage, eBook Download (PDF), eBooks, [PU: Springer Gabler]
Bibliographic data of the best matching book
Details of the book - Retail Internationalization in Emerging Countries - The Positioning of Global Retail Brands in China
EAN (ISBN-13): 9783834944924
ISBN (ISBN-10): 3834944920
Publishing year: 2013
Publisher: Springer Fachmedien Wiesbaden GmbH
179 Pages
Language: eng/Englisch
Book in our database since 2007-10-17T16:38:36+01:00 (London)
Detail page last modified on 2024-03-08T01:08:11+00:00 (London)
ISBN/EAN: 9783834944924
ISBN - alternate spelling:
3-8349-4492-0, 978-3-8349-4492-4
Alternate spelling and related search-keywords:
Book author: penn
Book title: emerging china, positioning
Information from Publisher
Author: Karin Pennemann
Title: Handel und Internationales Marketing / Retailing and International Marketing; Retail Internationalization in Emerging Countries - The Positioning of Global Retail Brands in China
Publisher: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
179 Pages
Publishing year: 2013-05-30
Wiesbaden; DE
Printed / Made in
Language: English
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XIX, 179 p. 18 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; C; Marketing; Marketing; Business and Management; BC
Reciprocity between Retailer’s Corporate Image and Store Image.- The Effect of Perceived Brand Globalness on Retailer Brand Equity.- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success.More/other books that might be very similar to this book
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