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Lowest price: € 182.96, highest price: € 200.20, average price: € 191.19
1
International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Sandra Bell
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Sandra Bell:

International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Paperback

2010, ISBN: 3790825492

[EAN: 9783790825497], Neubuch, [PU: Physica-Verlag HD], BRANDING; CHINA; GLOBALBRANDS; HAIER; LENOVO; MARKETING; STRATEGY, nach der Bestellung gedruckt Neuware - China is certainly doing … More...

NEW BOOK. Shipping costs: EUR 2.40 AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
2
International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Sandra Bell
Order
at AbeBooks.de
€ 182.96
Shipment: € 0.001
OrderSponsored link

Sandra Bell:

International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Paperback

2010, ISBN: 3790825492

[EAN: 9783790825497], Neubuch, [PU: Physica-Verlag HD], BRANDING; CHINA; GLOBALBRANDS; HAIER; LENOVO; MARKETING; STRATEGY, nach der Bestellung gedruckt Neuware -China is certainly doing i… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
3
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics) - Bell, Sandra
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Bell, Sandra:
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics) - Paperback

2010

ISBN: 9783790825497

Physica, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2008, 380 Seiten, Publiziert: 2010-10-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 85 black & white illustratio… More...

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4
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics) - Bell, Sandra
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Bell, Sandra:
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics) - Paperback

2010, ISBN: 9783790825497

Physica, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2008, 380 Seiten, Publiziert: 2010-10-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 85 black & white illustratio… More...

Shipping costs:Auf Lager. Lieferung von Amazon. (EUR 0.00) Amazon.de
5
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Bell, Sandra
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Bell, Sandra:
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Paperback

2010, ISBN: 3790825492

Hardcover

Softcover reprint of hardcover 1st ed. 2008 Kartoniert / Broschiert Marketing und Vertrieb, China; GlobalBrands; marketing; strategy; Branding; Lenovo; Haier, mit Schutzumschlag 11, [PU… More...

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien

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Details of the book
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics)

This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management. She reveals:- Who are Chinese branded companies? Where are they coming from, where are they heading for? What are their strengths and weaknesses regarding branding, marketing and going global?- How does an appropriate brand strategy look like, when Chinese branded companies enter developed markets in the US and Western Europe? What can they learn from successful brands from Japan and Korea?- How have Lenovo, Haier, TCL and Hisense entered the US and Western European markets so far? To what extend have they followed the recommended brand approach. What did they decide differently and why?Read the book and discover yourself.

Details of the book - International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics)


EAN (ISBN-13): 9783790825497
ISBN (ISBN-10): 3790825492
Hardcover
Paperback
Publishing year: 2010
Publisher: Physica
380 Pages
Weight: 0,573 kg
Language: eng/Englisch

Book in our database since 2011-12-13T10:12:02+00:00 (London)
Detail page last modified on 2023-06-24T07:34:08+01:00 (London)
ISBN/EAN: 9783790825497

ISBN - alternate spelling:
3-7908-2549-2, 978-3-7908-2549-7
Alternate spelling and related search-keywords:
Book author: sandra brand, bell
Book title: household management, household economics, international management, marketing


Information from Publisher

Author: Sandra Bell
Title: Contributions to Economics; International Brand Management of Chinese Companies - Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Publisher: Physica; Physica
370 Pages
Publishing year: 2010-10-19
Heidelberg; DE
Printed / Made in
Weight: 0,581 kg
Language: English
192,59 € (DE)
197,99 € (AT)
212,50 CHF (CH)
POD
X, 370 p.

BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Branding; China; Global Brands; Haier; Lenovo; management; marketing; strategy; Entrepreneurship; Marketing; Entrepreneurship; Unternehmertum / Start-ups; BB

Theory of international brand management.- The who is who of Chinese branded companies.- Hypotheses – How to enter developed markets.- Empirical study.- The Chinese way of international brand management.- Summary and future research.

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