International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Paperback
2010, ISBN: 3790825492
[EAN: 9783790825497], Neubuch, [PU: Physica-Verlag HD], BRANDING; CHINA; GLOBALBRANDS; HAIER; LENOVO; MARKETING; STRATEGY, nach der Bestellung gedruckt Neuware - China is certainly doing … More...
AbeBooks.de AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)] NEW BOOK. Shipping costs: EUR 2.40 Details... |
International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Paperback
2010, ISBN: 3790825492
[EAN: 9783790825497], Neubuch, [PU: Physica-Verlag HD], BRANDING; CHINA; GLOBALBRANDS; HAIER; LENOVO; MARKETING; STRATEGY, nach der Bestellung gedruckt Neuware -China is certainly doing i… More...
AbeBooks.de AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)] NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) Details... |
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics) - Paperback
2010, ISBN: 9783790825497
Physica, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2008, 380 Seiten, Publiziert: 2010-10-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 85 black & white illustratio… More...
Amazon.de (Intern... Shipping costs:Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 3.00) Details... |
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics) - Paperback
2010, ISBN: 9783790825497
Physica, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2008, 380 Seiten, Publiziert: 2010-10-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 85 black & white illustratio… More...
Amazon.de (Intern... |
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Paperback
2010, ISBN: 3790825492
Hardcover
Softcover reprint of hardcover 1st ed. 2008 Kartoniert / Broschiert Marketing und Vertrieb, China; GlobalBrands; marketing; strategy; Branding; Lenovo; Haier, mit Schutzumschlag 11, [PU… More...
Achtung-Buecher.de MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) Details... |
International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Paperback
2010, ISBN: 3790825492
[EAN: 9783790825497], Neubuch, [PU: Physica-Verlag HD], BRANDING; CHINA; GLOBALBRANDS; HAIER; LENOVO; MARKETING; STRATEGY, nach der Bestellung gedruckt Neuware - China is certainly doing … More...
Sandra Bell:
International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Paperback2010, ISBN: 3790825492
[EAN: 9783790825497], Neubuch, [PU: Physica-Verlag HD], BRANDING; CHINA; GLOBALBRANDS; HAIER; LENOVO; MARKETING; STRATEGY, nach der Bestellung gedruckt Neuware -China is certainly doing i… More...
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics) - Paperback
2010
ISBN: 9783790825497
Physica, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2008, 380 Seiten, Publiziert: 2010-10-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 85 black & white illustratio… More...
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics) - Paperback
2010, ISBN: 9783790825497
Physica, Taschenbuch, Auflage: Softcover reprint of hardcover 1st ed. 2008, 380 Seiten, Publiziert: 2010-10-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 85 black & white illustratio… More...
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Paperback
2010, ISBN: 3790825492
Hardcover
Softcover reprint of hardcover 1st ed. 2008 Kartoniert / Broschiert Marketing und Vertrieb, China; GlobalBrands; marketing; strategy; Branding; Lenovo; Haier, mit Schutzumschlag 11, [PU… More...
Bibliographic data of the best matching book
Author: | |
Title: | |
ISBN: |
Details of the book - International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics)
EAN (ISBN-13): 9783790825497
ISBN (ISBN-10): 3790825492
Hardcover
Paperback
Publishing year: 2010
Publisher: Physica
380 Pages
Weight: 0,573 kg
Language: eng/Englisch
Book in our database since 2011-12-13T10:12:02+00:00 (London)
Detail page last modified on 2023-06-24T07:34:08+01:00 (London)
ISBN/EAN: 9783790825497
ISBN - alternate spelling:
3-7908-2549-2, 978-3-7908-2549-7
Alternate spelling and related search-keywords:
Book author: sandra brand, bell
Book title: household management, household economics, international management, marketing
Information from Publisher
Author: Sandra Bell
Title: Contributions to Economics; International Brand Management of Chinese Companies - Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Publisher: Physica; Physica
370 Pages
Publishing year: 2010-10-19
Heidelberg; DE
Printed / Made in
Language: English
192,59 € (DE)
197,99 € (AT)
212,50 CHF (CH)
POD
X, 370 p.
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Branding; China; Global Brands; Haier; Lenovo; management; marketing; strategy; Marketing; Entrepreneurship; Unternehmertum / Start-ups; BB
Theory of international brand management.- The who is who of Chinese branded companies.- Hypotheses – How to enter developed markets.- Empirical study.- The Chinese way of international brand management.- Summary and future research.Includes supplementary material: sn.pub/extras
More/other books that might be very similar to this book
Latest similar book:
9783790820300 International Brand Management of Chinese Companies (Sandra Bell)
- 9783790820300 International Brand Management of Chinese Companies (Sandra Bell)
- 9783790820294 International Brand Management of Chinese Companies (Sandra Bell)
- 9781402035302 Engineering Theories of Software Intensive Systems by Manfred Broy Hardcover | Indigo Chapters (Manfred Broy; Johannes Gruenbauer; David Harel; Tony Hoare)
< to archive...