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International Brand Management Of Chinese Companies
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International Brand Management Of Chinese Companies - new book

ISBN: 9783790825497

ID: 17484948

China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those "economic miracles" which have brought Germany, Japan, and the South East Asian Tigers into the top-league of the industrialized world. The rapid expansion of the Chinese. China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those "economic miracles" which have brought Germany, Japan, and the South East Asian Tigers into the top-league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, International Brand Management Of Chinese Companies~~Book~~9783790825497~~Sandra Bell, , , , , , , , , ,

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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics) - Sandra Bell
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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics) - Paperback

2010, ISBN: 3790825492

[SR: 6990397], Paperback, [EAN: 9783790825497], Physica, Physica, Book, [PU: Physica], 2010-10-19, Physica, 659886, Biographies & Histories, 659896, Biographies & Memoirs, 659900, Business & Economic History, 659898, Company Histories, 659978, Finance and Stock Market History, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276810, Entrepreneurship, 276808, Careers, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268137, Entrepreneurship, 268144, Small Business & Entrepreneurship, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 922320, Manufacturing, 922314, Production, Manufacturing & Operational, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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International Brand Management of Chinese Companies als Buch von Sandra Bell - Sandra Bell
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International Brand Management of Chinese Companies:Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets Contributions to Economics. Softcover reprint of hardcover 1st ed. 2008. Sandra Bell International Brand Management of Chinese Companies:Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets Contributions to Economics. Softcover reprint of hardcover 1st ed. 2008. Sandra Bell Bücher > Wissenschaft > Wirtschaftswissenschaft, Physica

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International Brand Management of Chinese Companies - Sandra Bell
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International Brand Management of Chinese Companies - Paperback

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Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets, Softcover reprint of hardcover 1st ed. 2008, Softcover, Buch, [PU: Physica]

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International Brand Management of Chinese Companies

This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management. She reveals:- Who are Chinese branded companies? Where are they coming from, where are they heading for? What are their strengths and weaknesses regarding branding, marketing and going global?- How does an appropriate brand strategy look like, when Chinese branded companies enter developed markets in the US and Western Europe? What can they learn from successful brands from Japan and Korea?- How have Lenovo, Haier, TCL and Hisense entered the US and Western European markets so far? To what extend have they followed the recommended brand approach. What did they decide differently and why?Read the book and discover yourself.

Details of the book - International Brand Management of Chinese Companies


EAN (ISBN-13): 9783790825497
ISBN (ISBN-10): 3790825492
Hardcover
Paperback
Publishing year: 2010
Publisher: Physica Verlag
380 Pages
Weight: 0,573 kg
Language: eng/Englisch

Book in our database since 13.12.2011 11:12:02
Book found last time on 11.08.2017 18:17:00
ISBN/EAN: 9783790825497

ISBN - alternate spelling:
3-7908-2549-2, 978-3-7908-2549-7


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