2008, ISBN: 9783790820294
[ED: Hardcover], [PU: Physica-Verlag / Physica-Verlag HD], China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story t… More...
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2011, ISBN: 9783790820294
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International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US a - used book
ISBN: 9783790820294
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on ex… More...
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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. (Contributions to Economics). - hardcover
2008, ISBN: 3790820296
[EAN: 9783790820294], [PU: Physica], MARKETING,GLOBAL BRANDS,LENOVO,CHINA,BRANDING,MANAGEMENT,HAIER,STRATEGY,, 380 p. Ex-library book with stamp and catalogue number on spine. Slight to m… More...
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2008, ISBN: 9783790820294
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2008, ISBN: 9783790820294
[ED: Hardcover], [PU: Physica-Verlag / Physica-Verlag HD], China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story t… More...
2011, ISBN: 9783790820294
[ED: Buch], [PU: Physica-Verlag HD], Neuware - China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30… More...
International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US a - used book
ISBN: 9783790820294
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on ex… More...
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. (Contributions to Economics). - hardcover
2008, ISBN: 3790820296
[EAN: 9783790820294], [PU: Physica], MARKETING,GLOBAL BRANDS,LENOVO,CHINA,BRANDING,MANAGEMENT,HAIER,STRATEGY,, 380 p. Ex-library book with stamp and catalogue number on spine. Slight to m… More...
2008, ISBN: 9783790820294
*International Brand Management of Chinese Companies* - Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Auflag… More...
Bibliographic data of the best matching book
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Details of the book - International Brand Management of Chinese Companies
EAN (ISBN-13): 9783790820294
ISBN (ISBN-10): 3790820296
Hardcover
Paperback
Publishing year: 2008
Publisher: Physica-Verlag HD
370 Pages
Weight: 0,675 kg
Language: eng/Englisch
Book in our database since 2008-03-15T14:55:06+00:00 (London)
Detail page last modified on 2024-03-28T19:34:28+00:00 (London)
ISBN/EAN: 9783790820294
ISBN - alternate spelling:
3-7908-2029-6, 978-3-7908-2029-4
Alternate spelling and related search-keywords:
Book author: bell, david johannes, sandra brand, johannes uhl
Book title: appliances, international management, case management, international economics, studies the western, chinese, electronics, brand, management markets, study consumer, contributions economic, household management, internationales marketing management, bell, the markets and the
Information from Publisher
Author: Sandra Bell
Title: Contributions to Economics; International Brand Management of Chinese Companies - Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Publisher: Physica; Physica
370 Pages
Publishing year: 2008-04-11
Heidelberg; DE
Printed / Made in
Weight: 1,560 kg
Language: English
192,59 € (DE)
197,99 € (AT)
212,50 CHF (CH)
POD
X, 370 p.
BB; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Wirtschaft; Branding; China; Global Brands; Haier; Lenovo; management; marketing; strategy; Entrepreneurship; Marketing; Entrepreneurship; Unternehmertum / Start-ups; BC; EA
Theory of international brand management.- The who is who of Chinese branded companies.- Hypotheses – How to enter developed markets.- Empirical study.- The Chinese way of international brand management.- Summary and future research.More/other books that might be very similar to this book
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