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Flow in Online Search Behavior Doh Saeran Author
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ISBN: 9783659629969

This study examines the adoption of Csikszentmihalyi's concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective sho… More...

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Flow in Online Search Behavior Doh Saeran Author
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Flow in Online Search Behavior Doh Saeran Author - new book

ISBN: 9783659629969

This study examines the adoption of Csikszentmihalyi's concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective sho… More...

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Flow in Online Search Behavior: Developing a Model of the Mediator and Moderator Roles of the Flow Construct in Online Information Search Behavior - Doh, Saeran
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Doh, Saeran:
Flow in Online Search Behavior: Developing a Model of the Mediator and Moderator Roles of the Flow Construct in Online Information Search Behavior - Paperback

2014

ISBN: 9783659629969

LAP LAMBERT Academic Publishing, Taschenbuch, Auflage: Illustrated, 116 Seiten, Publiziert: 2014-12-05T00:00:01Z, Produktgruppe: Buch, 0.4 kg, Recht, Kategorien, Bücher, Einkauf, Produkti… More...

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Flow in Online Search Behavior - Saeran Doh
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Saeran Doh:
Flow in Online Search Behavior - Paperback

2014, ISBN: 3659629960

[EAN: 9783659629969], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT BETRIEBSWIRTSCHAFT FLOW GAME HEDONIC INFORMATION SEARCH ONLINE MARKETING, Books

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Doh Saeran:
Flow in Online Search Behavior - Paperback

ISBN: 9783659629969

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Flow in Online Search Behavior Doh Saeran Author
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9783659629969


This study examines the adoption of Csikszentmihalyi’s concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective shows a significant expansion of the consumer information search model, and can thus be considered to provide a supplementary perspective about information search research that has been neglected to date. Existing consumer information search research has a tendency to focus on the cost-benefit framework, dealing mainly with practical products such as cars and computers. However, especially in online environments, consumers also pursuing hedonic value bring the possibility of continuing with information searching even if the cost is higher than its benefits. This study focuses on this composite perspective adopting the concept of flow as a variable in mediator and moderator ro

Details of the book - Flow in Online Search Behavior Doh Saeran Author


EAN (ISBN-13): 9783659629969
ISBN (ISBN-10): 3659629960
Hardcover
Paperback
Publishing year: 2014
Publisher: LAP Lambert Academic Publishing Core >1

Book in our database since 2015-03-17T16:43:16+00:00 (London)
Detail page last modified on 2024-02-13T13:59:29+00:00 (London)
ISBN/EAN: 9783659629969

ISBN - alternate spelling:
3-659-62996-0, 978-3-659-62996-9
Alternate spelling and related search-keywords:
Book author: csikszentmihalyi
Book title: search myself for, flow, the search within, moderator

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