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When Luxury Meets Art | Forms of Collaboration between Luxury Brands and the Arts | Olga Louisa Kastner | Taschenbuch | BestMasters | Paperback | Englisch | 2013 | Springer Fachmedien Wiesbaden - Kastner, Olga Louisa
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Kastner, Olga Louisa:

When Luxury Meets Art | Forms of Collaboration between Luxury Brands and the Arts | Olga Louisa Kastner | Taschenbuch | BestMasters | Paperback | Englisch | 2013 | Springer Fachmedien Wiesbaden - Paperback

2013, ISBN: 9783658045753

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous s… More...

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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts Olga Louisa Kastner Author
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Kastner, Olga Louisa Louisa:
When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters) - Paperback

2013, ISBN: 9783658045753

Springer Gabler, Taschenbuch, Auflage: 2014, 140 Seiten, Publiziert: 2013-12-20T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: NUSTBK20171230-C0126433, 4.2 kg, Verkaufsrang: 3141225, Rec… More...

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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters)

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

Details of the book - When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters)


EAN (ISBN-13): 9783658045753
ISBN (ISBN-10): 3658045752
Hardcover
Paperback
Publishing year: 2013
Publisher: Springer Gabler

Book in our database since 2014-03-11T20:13:41+00:00 (London)
Detail page last modified on 2024-01-22T12:38:14+00:00 (London)
ISBN/EAN: 9783658045753

ISBN - alternate spelling:
3-658-04575-2, 978-3-658-04575-3
Alternate spelling and related search-keywords:
Book author: kastner, kast, käß, kästner
Book title: lux, luxu, luxury arts, the art collaboration, brands, olga, louisa


Information from Publisher

Author: Olga Louisa Kastner
Title: BestMasters; When Luxury Meets Art - Forms of Collaboration between Luxury Brands and the Arts
Publisher: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
127 Pages
Publishing year: 2013-12-20
Wiesbaden; DE
Printed / Made in
Language: English
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XI, 127 p. 14 illus., 8 illus. in color.

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Kooperationen und Clusteranalyse; Luxury Brand-Art Collaborations; Luxury brands; Marketing für Luxusmarken; Marketing; Market Research and Competitive Intelligence; Marktforschung; EA

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. ContentsExplanations of the Luxury Brand, Art and Luxury Brand-Art CollaborationsAttributes and Typology of Luxury Brand-Art Collaborations Target GroupsResearchers, lecturers, and students in the fields of marketing, branding and communicationManagers and marketing executives of luxury brands as well as artists, cultural managers, and patrons of the art The AuthorOlga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency’s luxury, watches and jewelleryaccounts. 
Publication in the field of economic science Includes supplementary material: sn.pub/extras

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