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Online Channel Integration / Value Creation and Customer Reactions in Online and Physical Stores / Jochen Binder / Taschenbuch / Book / Englisch / 2013 / Gabler, Betriebswirt.-Vlg / EAN 9783658045722 - Binder, Jochen
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Binder, Jochen:

Online Channel Integration / Value Creation and Customer Reactions in Online and Physical Stores / Jochen Binder / Taschenbuch / Book / Englisch / 2013 / Gabler, Betriebswirt.-Vlg / EAN 9783658045722 - Paperback

2013, ISBN: 9783658045722

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase.… More...

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Online Channel Integration Value Creation and Customer Reactions in Online and Physical Stores Jochen Binder Taschenbuch Book Englisch 2013 Gabler, Betriebswirt.-Vlg EAN 9783658045722 - Binder, Jochen
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Binder, Jochen:

Online Channel Integration Value Creation and Customer Reactions in Online and Physical Stores Jochen Binder Taschenbuch Book Englisch 2013 Gabler, Betriebswirt.-Vlg EAN 9783658045722 - Paperback

2013, ISBN: 9783658045722

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase.… More...

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Online Channel Integration
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Online Channel Integration - new book

ISBN: 9783658045722

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… More...

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Online Channel Integration - Binder
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Online Channel Integration - Paperback

2014, ISBN: 9783658045722

Erscheinungsdatum: 26.11.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Online Channel Integration, Titelzusatz: Value Creation and Customer Reactions in Online and P… More...

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Online Channel Integration
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Online Channel Integration - Paperback

ISBN: 9783658045722

Het boek 'Online Channel Integration' van Jochen Binder koop je bij bookspot.be, nu voor €106.99! Engelse Boeken Managementboeken Alle managementboeken Engelse Boeken > Manageme… More...

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Details of the book
Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores
Author:
Title:
ISBN:

9783658045722

Details of the book - Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores


EAN (ISBN-13): 9783658045722
ISBN (ISBN-10): 3658045728
Hardcover
Paperback
Publishing year: 2014
Publisher: Springer Fachmedien Wiesbaden GmbH

Book in our database since 2014-08-03T16:43:52+01:00 (London)
Detail page last modified on 2023-11-29T02:14:41+00:00 (London)
ISBN/EAN: 9783658045722

ISBN - alternate spelling:
3-658-04572-8, 978-3-658-04572-2
Alternate spelling and related search-keywords:
Book author: binder
Book title: creation, integration, binder

Information from Publisher

Author: Jochen Binder
Title: Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores
Publisher: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
281 Pages
Publishing year: 2013-11-26
Wiesbaden; DE
Printed / Made in
Weight: 3,949 kg
Language: English
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XX, 281 p. 42 illus.

BC; Business and Management, general; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; Management; Channel integration; Marketing; Sales; E-Commerce; Multichannel Management; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Marketing und Vertrieb; Marktforschung; EA

Definition and Operationalization of Online Channel Integration.- Experimental Analysis of the Relationship between Online Integration and Customer Reactions.- Implications for Companies operating Online and Offline Distribution Channels.- Managerial Suggestions for the Implementation of an Integrated Channel System. 

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