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The Product Manager's Toolkit : Methodologies, Processes and Tasks in High-Tech Product Management - Gabriel Steinhardt
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Gabriel Steinhardt:

The Product Manager's Toolkit : Methodologies, Processes and Tasks in High-Tech Product Management - hardcover

2010, ISBN: 3642045073

[EAN: 9783642045073], Neubuch, [PU: Berlin Springer Berlin Heidelberg Springer], TECHNOLOGY ROADMAP, PRODUCT MANAGEMENT, MANAGER, MARKETER, MARKETING, PLANNING, SALES, VALUE PRICING, COMM… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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The Product Manager's Toolkit : Methodologies, Processes and Tasks in High-Tech Product Management - Gabriel Steinhardt
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Gabriel Steinhardt:

The Product Manager's Toolkit : Methodologies, Processes and Tasks in High-Tech Product Management - hardcover

2010, ISBN: 3642045073

[EAN: 9783642045073], Neubuch, [PU: Berlin Springer Berlin Heidelberg Springer], TECHNOLOGY ROADMAP, PRODUCT MANAGEMENT, MANAGER, MARKETER, MARKETING, PLANNING, SALES, VALUE PRICING, COMM… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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The Product Manager's Toolkit - Gabriel Steinhardt
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Gabriel Steinhardt:
The Product Manager's Toolkit - hardcover

2010

ISBN: 3642045073

[EAN: 9783642045073], Neubuch, [PU: Berlin Springer Berlin Heidelberg Springer Apr 2010], TECHNOLOGY ROADMAP, PRODUCT MANAGEMENT, MANAGER, MARKETER, MARKETING, PLANNING, SALES, VALUE PRIC… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
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The Product Manager's Toolkit - Steinhardt, Gabriel
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Steinhardt, Gabriel:
The Product Manager's Toolkit - hardcover

2010, ISBN: 9783642045073

[ED: Hardcover], [PU: Springer / Springer Berlin Heidelberg / Springer, Berlin], Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drasti… More...

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The Product Manager's Toolkit - Gabriel Steinhardt
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Gabriel Steinhardt:
The Product Manager's Toolkit - Paperback

2010, ISBN: 9783642045073

*The Product Manager's Toolkit* - Methodologies Processes and Tasks in High-Tech Product Management. Auflage 2010 / gebundene Ausgabe für 53.49 € / Aus dem Bereich: Bücher, Wissenschaft, … More...

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Details of the book
The Product Manager's Toolkit
Author:
Title:
ISBN:

9783642045073


Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager's Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.

Details of the book - The Product Manager's Toolkit


EAN (ISBN-13): 9783642045073
ISBN (ISBN-10): 3642045073
Hardcover
Paperback
Publishing year: 2010
Publisher: Springer Berlin
378 Pages
Weight: 0,728 kg
Language: eng/Englisch

Book in our database since 2008-01-09T22:31:42+00:00 (London)
Detail page last modified on 2024-03-09T23:41:14+00:00 (London)
ISBN/EAN: 9783642045073

ISBN - alternate spelling:
3-642-04507-3, 978-3-642-04507-3
Alternate spelling and related search-keywords:
Book author: steinhardt, stein gabriel, twain mark
Book title: pro tool, high value management, manager toolkit, ein yankee aus conneticut, tech, product management

Information from Publisher

Author: Gabriel Steinhardt
Title: The Product Manager's Toolkit - Methodologies, Processes and Tasks in High-Tech Product Management
Publisher: Springer; Springer Berlin
378 Pages
Publishing year: 2010-04-29
Berlin; Heidelberg; DE
Printed / Made in
Language: English
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XVII, 378 p.

BB; Hardcover, Softcover / Wirtschaft/Management; Management: Innovation; Verstehen; Management; Marketing; Product Management; Product Manager; Product Marketer; Product Marketing; Product Planning; Sales; Value Pricing; communication; technology roadmap; Innovation and Technology Management; Business and Management; Organization; Marketing; Betriebswirtschaft und Management; Organisationstheorie und -verhalten; Marketing und Vertrieb; EA; BC

Product Management Concepts.- Who’s Driving Your Company?.- Product Management Team.- Product Definition Team.- Crafting Market Requirements.- Concept of Marketing.- Value-Marketing Model.- Extending Product Life Cycle Stages.- Product Management Glossary.- Product Manager's Toolkit.- PMTK Introduction.- PMTK Models.- PMTK Templates.
This book provides a consistent and holistic approach to product management It covers both, macro and micro level While virtually all competing books present product management on a partial, high-level or generalist approach, this book addresses as well the practical elements of real-life application Includes supplementary material: sn.pub/extras
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