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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Sebastian Plappert
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Sebastian Plappert:

Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Paperback

2010, ISBN: 3640664280

[EAN: 9783640664283], Neubuch, [PU: GRIN Verlag Jul 2010], STANDARDISATION; HALL; HOFSTEDE; LOCAL, This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year… More...

NEW BOOK. Shipping costs: EUR 6.95 BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Sebastian Plappert
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Sebastian Plappert:

Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Paperback

2010, ISBN: 3640664280

[EAN: 9783640664283], Neubuch, [PU: GRIN Verlag], STANDARDISATION; HALL; HOFSTEDE; LOCAL, Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2007 in the subject Comm… More...

NEW BOOK. Shipping costs: EUR 10.96 AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Intercultural Communication Globalisation and Advertising: The influence of culture in global advertising campaigns - Sebastian Plappert
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Sebastian Plappert:
Intercultural Communication Globalisation and Advertising: The influence of culture in global advertising campaigns - Paperback

ISBN: 3640664280

Intercultural Communication Globalisation and Advertising: The influence of culture in global advertising campaigns ab 15.95 € als Taschenbuch: 3. Auflage. Aus dem Bereich: Bücher, Tasche… More...

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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Plappert, Sebastian
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Plappert, Sebastian:
Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - new book

2010, ISBN: 3640664280

3. Auflage Kartoniert / Broschiert Standardisation; hall; Hofstede; Local, mit Schutzumschlag 11, [PU:GRIN Verlag]

Shipping costs:Versandkosten innerhalb der BRD. (EUR 2.95) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - Plappert, Sebastian
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Plappert, Sebastian:
Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns - new book

2010, ISBN: 3640664280

3. Auflage Kartoniert / Broschiert Standardisation; hall; Local; Hofstede, mit Schutzumschlag 11, [PU:GRIN Verlag]

Shipping costs:Versandkosten innerhalb der BRD. (EUR 2.50) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns
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ISBN:

9783640664283


This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall's and especially Hofstede's approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.

Details of the book - Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns


EAN (ISBN-13): 9783640664283
ISBN (ISBN-10): 3640664280
Hardcover
Paperback
Publishing year: 2010
Publisher: GRIN Verlag
32 Pages
Weight: 0,056 kg
Language: eng/Englisch

Book in our database since 2011-06-14T09:08:18+01:00 (London)
Detail page last modified on 2023-07-06T00:35:06+01:00 (London)
ISBN/EAN: 9783640664283

ISBN - alternate spelling:
3-640-66428-0, 978-3-640-66428-3
Alternate spelling and related search-keywords:
Book author: plappert, hofstede, sebastian
Book title: communication advertising, global, intercultural communication, sex and culture

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