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Barendregt, Arie:

Do Small Enterprises Study Competitors?: A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises - Paperback

2011, ISBN: 3639331982

[EAN: 9783639331981], New book, [SC: 0.0], [PU: VDM Verlag Dr. Müller], BARENDREGT ARIE DO SMALL ENTERPRISES STUDY COMPETITORS? A CASE ANALYSIS OF THE COMPETITOR BY DUTCH BUSINESS TO, Thi… More...

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Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises - Barendregt, Arie
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Barendregt, Arie:

Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises - Paperback

2011, ISBN: 9783639331981

VDM Verlag Dr. Müller, Taschenbuch, 348 Seiten, Publiziert: 2011-02-21T00:00:01Z, Produktgruppe: Buch, 1.12 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Kategorien, … More...

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Arie Barendregt:
Do Small Enterprises Study Competitors? : a Case Study Analysis of the Competitor Study By Dutch Business-to-Business Small Enterprises - Paperback

2011

ISBN: 9783639331981

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Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises - Barendregt, Arie
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Barendregt, Arie:
Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises - Paperback

2011, ISBN: 9783639331981

VDM Verlag Dr. Müller, Paperback, 348 Seiten, Publiziert: 2011-02-21T00:00:01Z, Produktgruppe: Book, 0.51 kg, Marketing & Sales, Business & Money, Subjects, Books, VDM Verlag Dr. Müller, … More...

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Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises - Barendregt, Arie
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Barendregt, Arie:
Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises - Paperback

2011, ISBN: 9783639331981

VDM Verlag Dr. Müller, Paperback, 348 Seiten, Publiziert: 2011-02-21T00:00:01Z, Produktgruppe: Book, 0.51 kg, Marketing & Sales, Business & Money, Subjects, Books, VDM Verlag Dr. Müller, … More...

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Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises
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ISBN:

9783639331981


This unique Doctorate thesis addresses the knowledge gap regarding competitor study practices in small enterprises. It develops new theory, and presents best competitor study practices. It has used a cross-sectional qualitative multi-case study analysis methodology to study the competitor study practices of 7 very different small Dutch business-to-business enterprises. The research discovered hitherto unknown and unexpected relationships between the competitor study activities of small enterprises, SEs, and their relative competitive market positions. SEs with strong positions place a low importance on competitors, but SEs with weak positions place a high importance on competitors. Unexpectedly, these weak SEs are also responsible for most of discovered unethical and illegal competitor data collection practices. SEs with strong or stable relative market positions improve their market positions with their developed absorptive capacities, whereas SEs with weak relative market positions do not. The study's implication for practice are the 3 'best practice' competitor study recommendations sets relative to the 3 SE relative competitive market position categories.

Details of the book - Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises


EAN (ISBN-13): 9783639331981
ISBN (ISBN-10): 3639331982
Hardcover
Paperback
Publishing year: 2011
Publisher: VDM Verlag Dr. Müller
348 Pages
Weight: 0,534 kg
Language: eng/Englisch

Book in our database since 2009-04-16T00:42:30+01:00 (London)
Detail page last modified on 2022-01-01T13:02:26+00:00 (London)
ISBN/EAN: 9783639331981

ISBN - alternate spelling:
3-639-33198-2, 978-3-639-33198-1
Alternate spelling and related search-keywords:
Book title: business small

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