- 5 Results
Lowest price: € 45.55, highest price: € 57.46, average price: € 50.00
1
Order
at AbeBooks.de
€ 49.00
Shipment: € 0.001
Order
Provider details
Sponsored link
SIMREN MATHARU:

Advertising Fashion Brands to the UK Ethnic Market - Paperback

2011, ISBN: 3639330021

[EAN: 9783639330021], Neubuch, [PU: VDM Verlag Mrz 2011], Neuware - This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts usin… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) Rheinberg-Buch, Bergisch Gladbach, Germany [53870650] [Rating: 5 (von 5)]
close (x)
2
Advertising Fashion Brands to the UK Ethnic Market
Order
at wordery.com
£ 48.28
(aprox. € 57.46)
Order
Details & Shipping
Sponsored link
Advertising Fashion Brands to the UK Ethnic Market - new book

ISBN: 9783639330021

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whethe… More...

Nr. 9783639330021. Shipping costs:, , zzgl. Versandkosten., plus shipping costs
close (x)
3
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - MATHARU, SIMREN
Order
at Amazon.de (Intern. Bücher)
€ 45.55
Shipment: € 3.001
Order
Provider details
Sponsored link
MATHARU, SIMREN:
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - Paperback

2011

ISBN: 9783639330021

VDM Verlag Dr. Müller, Taschenbuch, 116 Seiten, Publiziert: 2011-03-04T00:00:01Z, Produktgruppe: Buch, 0.18 kg, Verkaufsrang: 33130, Marketing allgemein, Marketing & Verkauf, Business & K… More...

Shipping costs:Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 3.00)
close (x)
4
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - MATHARU, SIMREN
Order
at Amazon.de (Intern. Bücher)
€ 49.00
Shipment: € 0.001
Order
Provider details
Sponsored link
MATHARU, SIMREN:
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - Paperback

2011, ISBN: 9783639330021

VDM Verlag Dr. Müller, Taschenbuch, 116 Seiten, Publiziert: 2011-03-04T00:00:01Z, Produktgruppe: Buch, 0.18 kg, Verkaufsrang: 33130, Marketing allgemein, Marketing & Verkauf, Business & K… More...

Shipping costs:Auf Lager. Lieferung von Amazon. (EUR 0.00) Amazon.de
close (x)
5
Advertising Fashion Brands to the UK Ethnic Market - SIMREN MATHARU
Order
at Hugendubel.de
€ 48.99
Shipment: € 0.001
Order
Provider details
Sponsored link
SIMREN MATHARU:
Advertising Fashion Brands to the UK Ethnic Market - Paperback

ISBN: 3639330021

Advertising Fashion Brands to the UK Ethnic Market ab 48.99 € als Taschenbuch: How ethnic models influence ethnic consumer purchase behavior. Aus dem Bereich: Bücher, Wissenschaft, Wirtsc… More...

Nr. 14687099. Shipping costs:, , DE. (EUR 0.00)
close (x)
1As some platforms do not transmit shipping conditions to us and these may depend on the country of delivery, the purchase price, the weight and size of the item, a possible membership of the platform, a direct delivery by the platform or via a third-party provider (Marketplace), etc., it is possible that the shipping costs indicated by euro-book.co.uk / euro-book.co.uk do not correspond to those of the offering platform.

Bibliographic data of the best matching book

Details of the book
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior
Author:
Title:
ISBN:

9783639330021


This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perceptions, justifying ethnic consumer purchase behavior. It was important for the researcher to gain attitudes towards current and future representation of ethnic minorities represented in fashion advertisements in order to establish ethnic advertising for fashion brands in terms of ethnic consumers considering these brands. This subject illustrates the importance that ethnic identity and culture of the respondents play a key role in the ethnic consumer behaviour towards fashion brand advertising. The findings highlight key areas that fashion companies could gain if they understood different ethnic groups to give them a competitive edge over other brands and satisfy the needs of the British ethnic demographic in the UK.

Details of the book - Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior


EAN (ISBN-13): 9783639330021
ISBN (ISBN-10): 3639330021
Hardcover
Paperback
Publishing year: 2011
Publisher: VDM Verlag Dr. Müller
116 Pages
Weight: 0,184 kg
Language: Englisch

Book in our database since 2009-09-30T14:52:43+01:00 (London)
Detail page last modified on 2022-01-03T16:43:14+00:00 (London)
ISBN/EAN: 9783639330021

ISBN - alternate spelling:
3-639-33002-1, 978-3-639-33002-1
Alternate spelling and related search-keywords:
Book title: fashion brands, fashion advertising, fashion please, against fashion, fashion market, models influence, consumer behavior, fashion box

< to archive...