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How can databases improve sales? - Mathias Lüdtke-Handjery
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Mathias Lüdtke-Handjery:

How can databases improve sales? - new book

2004, ISBN: 9783638734783

ID: 116391125

Forschungsarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Dublin Institute of Technology (School of Marke… More...

No. 14924746 Shipping costs:, Versandfertig in 2 - 3 Tagen, DE (EUR 0.00)

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Mathias Lüdtke-Handjery:

How can databases improve sales? (German Edition) - Paperback

2018, ISBN: 9783638734783

Hardcover, ID: 1095380030

2018. Hardcover. New. Lang: - German, Vol: - Volume 5, Pages 1039. Reprinted in 2018 with the help of original edition published long back [1896]. This book is printed in black & wh… More...

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How can databases improve sales? - Lüdtke-Handjery, Mathias
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Lüdtke-Handjery, Mathias:
How can databases improve sales? - Paperback

2007

ISBN: 9783638734783

ID: 71144563

Erscheinungsdatum: 22.08.2007, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: How can databases improve sales?, Auflage: 1. Auflage von 1970 // 1. Auflage, Autor: Lüdtke-Ha… More...

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How can databases improve sales? als Buch von Mathias Lüdtke-Handjery - Mathias Lüdtke-Handjery
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Mathias Lüdtke-Handjery:
How can databases improve sales? als Buch von Mathias Lüdtke-Handjery - hardcover

ISBN: 9783638734783

ID: 197090613

How can databases improve sales?:Auflage. Mathias Lüdtke-Handjery How can databases improve sales?:Auflage. Mathias Lüdtke-Handjery Bücher > Wissenschaft > Wirtschaftswissenschaft, GR… More...

No. 6846739 Shipping costs:, , DE (EUR 0.00)

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How can databases improve sales? - Mathias Lüdtke-Handjery
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Mathias Lüdtke-Handjery:
How can databases improve sales? - Paperback

ISBN: 3638734781

ID: 6846739

How can databases improve sales? ab 16.99 € als Taschenbuch: Akademische Schriftenreihe. 1. Auflage.. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, GRIN… More...

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Details of the book
How can databases improve sales?

Forschungsarbeit aus dem Jahr 2004 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 1,0, 51 Eintragungen im Literaturverzeichnis, Sprache: Deutsch, Abstract: The evolution from transaction marketing to relationship marketing in recent years has resulted in a need for more rigorous databases and greater utilisation of current computerised tracking systems. Customer relationship management is a combination of people, processes and technology that seeks to understand organisations' customers. It is an integrated approach to managing relationships by focussing on customer retention and relationship development. Organisations that successfully implement customer relationship management will reap the rewards in customer loyalty and long runs profitability. The impact of information technology in the relationship marketing context, such as database management systems, data warehouses, and data mining, is increasing, due to technological development which facilitates the storage and analysis of massive amounts of data. However, successful implementation is elusive to many organisations, mostly because they do not understand that customer relationship management requires company-wide, cross-functional, customer-focused business re-engineering. Furthermore, while organisations are collecting and analysing data, consumers are becoming increasingly concerned about the privacy of their personal information and information about their purchase behaviour.

Details of the book - How can databases improve sales?


EAN (ISBN-13): 9783638734783
ISBN (ISBN-10): 3638734781
Hardcover
Paperback
Publishing year: 2007
Publisher: GRIN Verlag
72 Pages
Language: ger/Deutsch

Book in our database since 2008-02-15T19:09:37+00:00 (London)
Detail page last modified on 2019-02-07T12:14:29+00:00 (London)
ISBN/EAN: 9783638734783

ISBN - alternate spelling:
3-638-73478-1, 978-3-638-73478-3


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