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Culture's Influence on the Websites of German and Chinese Companies: An Analysis of Cultural Diversity on the Internet (Paperback) - Paperback

2021, ISBN: 3631866879

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Culture?s Influence on the Websites of German and Chinese Companies: An Analysis of Cultural Diversity on the Internet - First edition

2021, ISBN: 9783631866870

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Peter Lang GmbH, Internationaler Verlag der Wissenschaften, Taschenbuch, Auflage: 1, 246 Seiten, Publiziert: 2021-12-13T00:00:01Z, Produktgruppe: Buch, 0.72 kg, Recht, Kategorien, Bücher,… More...

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Julian Boehnisch:
Culture's Influence on the Websites of German and Chinese Companies - Paperback

ISBN: 9783631866870

Paperback, [PU: Peter Lang AG], The author examine whether culture has traceable influences on the internet presences of international companies and what impact these influences have on t… More...

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Julian Böhnisch:
Culture's Influence on the Websites of German and Chinese Companies - Paperback

ISBN: 3631866879

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Details of the book - Culture?s Influence on the Websites of German and Chinese Companies: An Analysis of Cultural Diversity on the Internet


EAN (ISBN-13): 9783631866870
ISBN (ISBN-10): 3631866879
Paperback
Publishing year: 2021
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften

Book in our database since 2022-03-06T22:07:03+00:00 (London)
Detail page last modified on 2022-07-31T18:39:57+01:00 (London)
ISBN/EAN: 9783631866870

ISBN - alternate spelling:
3-631-86687-9, 978-3-631-86687-0


Information from Publisher

Author: Julian Böhnisch
Title: Culture’s Influence on the Websites of German and Chinese Companies - An Analysis of Cultural Diversity on the Internet
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
246 Pages
Publishing year: 2021-12-13
Frankfurt a.M. DE
Printed / Made in
Weight: 0,325 kg
Language: English
54,95 € (DE)
56,50 € (AT)
64,00 CHF (CH)
Available

BC; Hardcover, Softcover / Wirtschaft; Betriebswirtschaftslehre, allgemein; Verstehen; BUSINESS & ECONOMICS / Decision-Making & Problem Solving; BUSINESS & ECONOMICS / Education; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / International / Marketing; BUSINESS & ECONOMICS / Operations Research; BUSINESS & ECONOMICS / Corporate & Business History; LITERARY CRITICISM / European / German; SOCIAL SCIENCE / Anthropology / General; SOCIAL SCIENCE / Anthropology / Cultural; SOCIAL SCIENCE / Sociology / General; Cultural studies; Business studies: general; Sales & marketing; Wirtschaft; Analysis; Böhnisch; Chinese; Chinese companies; Companies; Cultral diversity; Cultural; Cultural dimensions; Culture’s; Culture’s influence; Diversity; German; German companies; Influence; Intercultural communication; International business; International management; Internationales Marketing; Internet; Julian; Online marketing; Web design; Websites; Kulturwissenschaften; Soziologie; Marketing und Vertrieb; EA

studied business administration at the Georg-August University of Göttingen and at the Technical University of Freiberg, where he also received his PhD. His research focuses on finance, accounting and taxes as well as marketing and management.

Julian Böhnisch

Few inventions in human history have been as revolutionary concerning the way people communicate and do business as the internet. Almost 60% of the world’s population have access to the World Wide Web, so that a rapid future development regarding global businesses, which strongly depend on the usage of the internet, can surely be predicted . International companies and organizations operate worldwide, with participants across all cultures. This development results in an increasing focus on managing the gaps and specific characteristics of different cultures. In this context, not only marketing across geographic boundaries needs to be reconsidered, but also communication via internet. The author examines whether culture has traceable influences on the internet presences of international companies and – if so – what impact these influences have on the respective web design. Therefore, he analyzes sample internet presences of German and Chinese companies by applying the method of content analysis in order to finally propose a culturally optimized blueprint of a website.

The author examine whether culture has traceable influences on the internet presences of international companies and what impact these influences have on the respective web design. Therefore, he analses sample internet presences of German and Chinese companies to finally propose a culturally optimized blueprint of a website.

Literature review – Overview of the theoretical foundation of culture Fundamentals of internet presences and elements of web design – Methodology – Content Analysis – Findings, discussion and conclusion – Theoretical and practical implications, limitations, and future studies



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