Ausgegeizt! - new book

EAN (ISBN-13): 9783593416663
ISBN (ISBN-10): 3593416662
Publishing year: 2012
Publisher: Campus Verlag
288 Pages
Language: ger/Deutsch

Book in our database since 2012-01-07T09:47:00+00:00 (London)
Detail page last modified on 2023-10-21T15:38:21+01:00 (London)
ISBN/EAN: 9783593416663

ISBN - alternate spelling:
3-593-41666-2, 978-3-593-41666-3
Alternate spelling and related search-keywords:
Book author: uli burchardt, burc, burchard
Book title: ausgegeizt wertvoll ist besser das manufactum prinzip

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Information from Publisher

Author: Uli Burchardt
Title: Ausgegeizt! Ausgegeizt! - Wertvoll ist besser - Das Manufactum-Prinzip
Publisher: Campus
288 Pages
Publishing year: 2012-03-12
Language: German
20,99 € (DE)

EA; E107; Nonbooks, PBS / Sachbücher/Politik, Gesellschaft, Wirtschaft; Volkswirtschaft, Finanzen, Betriebswirtschaft und Management; Auseinandersetzen; Betrieb; Discounthandel; Internationalisierung; Umweltforschung; Lebensmittel-Discounter; biologisch; Manufacture (Historical); Sustainability; Fair-Trade; Ecology; Discountgeschäft; Firma; Globalisierungsforschung; Discounter; Firm; Transnationalization; organic; Nachhaltigkeit; Transnationalisierung; Unternehmensbereich; Internationalisation; Kaufentscheidung; Umweltwissenschaft; Company; Manufaktur; Globalisation; Manufactum; Purchase decision; Internationalization; Gewerbliche Wirtschaft; Enterprise; Purchasing decision; biological; Wirtschaft (Gewerbliche Wirtschaft); Globalisierung; Unternehmung; Wirtschaftsunternehmen; Gewerbebetrieb; fair-trade; Discount store; Ökologische Forschung; Ökologie; Environmental research; Unternehmen; Globalization; Sachbuch Wirtschaft & Gesellschaft E-Book; Programm; Verstehen; BB; EA

Es ist für uns alle an der Zeit, die Augen zu öffnen. Es ist an der Zeit zu verstehen, dass unsere Gier und unser Geiz eine Wirtschaft geformt haben, die umzufallen droht wie eine Fichtenmonokultur im Orkan." Uli Burchardt Geiz bleibt Geiz: Die Strategien der Discounter und Billigheimer haben ausgedient. Immer mehr Menschen wollen Produkte, die werthaltig sind, auf faire und ökologisch verträgliche Weise hergestellt und nicht um den ganzen Globus gereist, bevor sie in den heimischen vier Wänden landen. Dass sich Nachhaltigkeit und wirtschaftlicher Erfolg verbinden lassen, haben einzelne Unternehmen in den letzten Jahren erfolgreich vorgeführt. Uli Burchardt, der Marketing- und Vertriebschef bei Manufactum war, gewährt einen Blick hinter die Kulissen des Unternehmens, lüftet die Geheimnisse seines Erfolgs und zeigt, wie sich zwischen guten Produkten und gutem Marketing unterscheiden lässt. 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