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Storytelling : Branding in Practice by C.V., Yakaboylu, Baris, Budtz, Christian, Fog, Klaus, Glass, R.E. Mann - C.V., Yakaboylu, Baris, Budtz, Christian, Fog, Klaus, Glass, R.E. Mann
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C.V., Yakaboylu, Baris, Budtz, Christian, Fog, Klaus, Glass, R.E. Mann:

Storytelling : Branding in Practice by C.V., Yakaboylu, Baris, Budtz, Christian, Fog, Klaus, Glass, R.E. Mann - used book

ISBN: 9783540235019

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make … More...

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Storytelling: Branding in Practice - Fog, Klaus, Budtz, Christian, Yakaboylu, Baris
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Fog, Klaus, Budtz, Christian, Yakaboylu, Baris:

Storytelling: Branding in Practice - First edition

2004, ISBN: 9783540235019

Hardcover

Springer, Gebundene Ausgabe, Auflage: 1, 238 Seiten, Publiziert: 2004-12-06T00:00:01Z, Produktgruppe: Buch, 0.78 kg, Verkaufsrang: 2612502, Recht, Kategorien, Bücher, Management, Business… More...

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Storytelling: Branding in Practice - Fog, Klaus, Budtz, Christian, Yakaboylu, Baris
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Fog, Klaus, Budtz, Christian, Yakaboylu, Baris:
Storytelling: Branding in Practice - First edition

2004

ISBN: 9783540235019

Hardcover

Springer, Gebundene Ausgabe, Auflage: 1, 238 Seiten, Publiziert: 2004-12-06T00:00:01Z, Produktgruppe: Buch, 0.78 kg, Verkaufsrang: 2612502, Recht, Kategorien, Bücher, Management, Business… More...

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Storytelling: Branding in Practice - Fog, Klaus, Budtz, Christian, Yakaboylu, Baris
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Fog, Klaus, Budtz, Christian, Yakaboylu, Baris:
Storytelling: Branding in Practice - First edition

2004, ISBN: 9783540235019

Hardcover

Springer, Gebundene Ausgabe, Auflage: 1, 238 Seiten, Publiziert: 2004-12-06T00:00:01Z, Produktgruppe: Buch, 1.72 kg, Verkaufsrang: 2607974, Recht, Kategorien, Bücher, Management, Business… More...

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Storytelling: Branding in Practice - Fog, Klaus, Budtz, Christian, Yakaboylu, Baris
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Fog, Klaus, Budtz, Christian, Yakaboylu, Baris:
Storytelling: Branding in Practice - First edition

2004, ISBN: 9783540235019

Hardcover

Springer, Gebundene Ausgabe, Auflage: 1, 238 Seiten, Publiziert: 2004-12-06T00:00:01Z, Produktgruppe: Buch, 1.72 kg, Verkaufsrang: 2607974, Recht, Kategorien, Bücher, Management, Business… More...

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Details of the book
Storytelling: Branding in Practice
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Title:
ISBN:

9783540235019


As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally. TOC:Foreword.- Branding through Storytelling.- The Toolbox: The Four Elements of Storytelling.- Storytelling in Business.- The Company Core Story.- Authentic Raw Material for Storytelling.- Storytelling Applied: Storytelling as a Management Tool.- Storytelling in Advertising.- When Storytelling Becomes Dialogue.- The Media as Storytelling Partner.- Tearing Down the Walls.

Details of the book - Storytelling: Branding in Practice


EAN (ISBN-13): 9783540235019
ISBN (ISBN-10): 3540235019
Hardcover
Publishing year: 2005
Publisher: Springer

Book in our database since 2007-06-13T10:31:59+01:00 (London)
Detail page last modified on 2024-04-19T17:39:28+01:00 (London)
ISBN/EAN: 9783540235019

ISBN - alternate spelling:
3-540-23501-9, 978-3-540-23501-9
Alternate spelling and related search-keywords:
Book author: baris, bari, christian klaus, fog, klaus mann
Book title: branding, storytelling practice

Information from Publisher

Author: Klaus Fog
Title: Storytelling - Branding in Practice
Publisher: Springer; Springer Berlin
238 Pages
Publishing year: 2004-12-06
Berlin; Heidelberg; DE
Weight: 0,780 kg
Language: English
43,95 € (DE)

BB; Book; Hardcover, Softcover / Wirtschaft/Management; Management und Managementtechniken; Optimieren; Management; business; Advertising; Toolbox; management; Branding; Corporate Communication; Marketing; Storytelling; B; Management; Business and Management; Marketing; Marketing und Vertrieb; Marktforschung; Verstehen; BB; BC; EA

Branding Through Storytelling.- Branding Through Storytelling.- The Toolbox.- The Four Elements of Storytelling.- Storytelling in Business.- The Company Core Story.- Authentic Raw Material for Storytelling.- Storytelling Applied.- Storytelling as a Management Tool.- Storytelling in Advertising.- When Storytelling Becomes Dialogue.- The Media as a Storytelling Partner.- Tearing Down the Walls.
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