ISBN: 9781907794094

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging market… More...

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future holds for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors. Trade Books>Trade Paperback>Business>Business Profiles>Busn Profiles, LID Publishing Core >1<

ISBN: 9781907794094

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. Th… More...

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.; Business, Finance & Law, LID Publishing<

ISBN: 9781907794094

Hardback, [PU: LID Publishing], An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession., Industry & … More...

Hardback, [PU: LID Publishing], An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession., Industry & Industrial Studies<

ISBN: 9781907794094

Inside Luxury Inside-Luxury~~M-Eugenia-Giron Business>Business Profiles>Busn Profiles Paperback, LID Publishing USA