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How to Win Campaigns: Communications for Change
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How to Win Campaigns: Communications for Change - hardcover

2010, ISBN: 9781849711937

auteur: Rose, Chris, Taylor & Francis Ltd, Hardcover, Auflage: 2 New edition, 400 Seiten, Publiziert: 2010-09-29T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: Photographs, figures, tabl… More...

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How to Win Campaigns: Communications for Change - Rose, Chris
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Rose, Chris:

How to Win Campaigns: Communications for Change - new book

2010, ISBN: 9781849711937

Routledge, Tapa dura, Auflage: 2, 400 Seiten, Publiziert: 2010-09-29T00:00:01Z, Produktgruppe: Libro, Hersteller-Nr.: Photographs, figures, tables, graphs, bo, 1.54 kg, Ciencias de la Tie… More...

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How to Win Campaigns: Communications for Change - Rose, Chris
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Rose, Chris:
How to Win Campaigns: Communications for Change - hardcover

2010

ISBN: 9781849711937

Taylor & Francis Ltd, Gebundene Ausgabe, Auflage: 2 New edition, 400 Seiten, Publiziert: 2010-10-31T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: Photographs, figures, tables, graphs, b… More...

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How to Win Campaigns - Chris Rose
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Chris Rose:
How to Win Campaigns - hardcover

2010, ISBN: 1849711933

[EAN: 9781849711937], Neubuch, [PU: Taylor & Francis 2010-09-29, London], Language: ENG, Books

NEW BOOK. Shipping costs: EUR 4.58 Blackwell's, Oxford, OX, United Kingdom [8052444] [Rating: 5 (von 5)]
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Rose, Chris:
How to Win Campaigns: Communications for Change - hardcover

2010, ISBN: 9781849711937

Hard cover, New., 400 p. Intended for professional and scholarly audience., London, [PU: Earthscan Ltd]

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How to Win Campaigns: Communications for Change
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ISBN:

9781849711937


"How to Win Campaigns" is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn t) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book 's key steps and tools provide models of motivation, analysis and communication structure.This fully revised and updated second edition includes the following new features: Campaign Master Planner Political Checklist Motivational Values Behaviour ChangeCampaigning and the Climate Issue Using Celebrities A Strategy For Values, Behaviour, Politics and Opinion Emergencies Tame and Wicked ProblemsPlus all new case studies on: the smoking ban, Apple computers and the Amazon.

Details of the book - How to Win Campaigns: Communications for Change


EAN (ISBN-13): 9781849711937
ISBN (ISBN-10): 1849711933
Hardcover
Paperback
Publishing year: 2010
Publisher: Taylor & Francis Ltd
381 Pages
Weight: 0,757 kg
Language: eng/Englisch

Book in our database since 2011-07-15T16:40:59+01:00 (London)
Detail page last modified on 2023-05-16T10:16:53+01:00 (London)
ISBN/EAN: 9781849711937

ISBN - alternate spelling:
1-84971-193-3, 978-1-84971-193-7
Alternate spelling and related search-keywords:
Book author: chris rose
Book title: how win, campaigns, tell win

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