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Business-to-Business Marketing - Nick Ellis; Mark Tadajewski; Andrew Pressey
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Nick Ellis; Mark Tadajewski; Andrew Pressey:

Business-to-Business Marketing - hardcover

2011, ISBN: 9781849205467

Buch, Hardcover, This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-t… More...

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Business-to-Business Marketing
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Business-to-Business Marketing - used book

ISBN: 9781849205467

Business-to-Business Marketing, a four-volume collection, is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entiret… More...

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Business-to-Business Marketing (SAGE Library in Marketing)
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Business-to-Business Marketing (SAGE Library in Marketing) - First edition

2011

ISBN: 9781849205467

Hardcover

Editor: Ellis, Nick, Editor: Tadajewski, Mark, Editor: Pressey, Andrew, SAGE Publications Ltd, Hardcover, Auflage: 1, 1720 Seiten, Publiziert: 2011-01-19T00:00:01Z, Produktgruppe: Book, 3… More...

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Business-to-Business Marketing (SAGE Library in Marketing)
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Business-to-Business Marketing (SAGE Library in Marketing) - First edition

2011, ISBN: 9781849205467

Hardcover

Editor: Ellis, Nick, Editor: Tadajewski, Mark, Editor: Pressey, Andrew, SAGE Publications Ltd, Hardcover, Auflage: 1, 1720 Seiten, Publiziert: 2011-01-19T00:00:01Z, Produktgruppe: Book, 3… More...

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Business-to-Business Marketing st 2 - new book

ISBN: 9781849205467

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Business-to-Business Marketing (SAGE Library in Marketing)
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9781849205467


This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its widening appeal this collection of seminal articles will be of interest to students, researchers and lecturers of general management, as well as those of marketing. It serves as an intellectual touchstone for academics interested in developing their own research interests further, or who are considering incorporating more business-to-business scholarship. Some of the topics addresses will be familiar, such as marketing channels and relationship marketing, while others are likely to be more novel, like organisational purchasing, supply chains and industrial networks. Assembled and introduced by a team of experts in the field, this collection is an invaluable snapshot of the key theoretical, methodological and managerial issues in this critical and expanding area.

Details of the book - Business-to-Business Marketing (SAGE Library in Marketing)


EAN (ISBN-13): 9781849205467
ISBN (ISBN-10): 1849205469
Hardcover
Publishing year: 2011
Publisher: SAGE Publications Ltd
1720 Pages
Language: eng/Englisch

Book in our database since 2011-11-21T09:31:45+00:00 (London)
Detail page last modified on 2023-06-17T18:19:43+01:00 (London)
ISBN/EAN: 9781849205467

ISBN - alternate spelling:
1-84920-546-9, 978-1-84920-546-7
Alternate spelling and related search-keywords:
Book author: presse andre, mark tadajewski
Book title: business business marketing, best business business

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