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Marketing - Nick Ellis
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Nick Ellis:

Marketing - Paperback

2017, ISBN: 9781848608788

[ED: Taschenbuch], [PU: SAGE Publishing Ltd], Neuware - Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of c… More...

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Marketing - Nick Ellis
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Nick Ellis:

Marketing - Paperback

2017, ISBN: 9781848608788

[ED: Taschenbuch], [PU: SAGE Publishing Ltd], Neuware - Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of c… More...

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Marketing: A Critical Textbook - Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim
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Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim:
Marketing: A Critical Textbook - First edition

2010

ISBN: 9781848608788

Paperback

Contributor: Fitchett, James, Contributor: Higgins, Matthew, Contributor: Jack, Gavin, Contributor: Lim, Ming, Contributor: Saren, Michael, Contributor: Tadajewski, Mark, SAGE Publication… More...

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Marketing: A Critical Textbook - Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim
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Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim:
Marketing: A Critical Textbook - First edition

2010, ISBN: 9781848608788

Paperback

Mitwirkende: Fitchett, James, Mitwirkende: Higgins, Matthew, Mitwirkende: Jack, Gavin, Mitwirkende: Lim, Ming, Mitwirkende: Saren, Michael, Mitwirkende: Tadajewski, Mark, SAGE Publication… More...

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Marketing: A Critical Textbook - Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim
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Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim:
Marketing: A Critical Textbook - First edition

2010, ISBN: 9781848608788

Paperback

Mitwirkende: Fitchett, James, Mitwirkende: Higgins, Matthew, Mitwirkende: Jack, Gavin, Mitwirkende: Lim, Ming, Mitwirkende: Saren, Michael, Mitwirkende: Tadajewski, Mark, SAGE Publication… More...

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Details of the book
Marketing: A Critical Textbook
Author:
Title:
ISBN:

9781848608788


Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Details of the book - Marketing: A Critical Textbook


EAN (ISBN-13): 9781848608788
ISBN (ISBN-10): 1848608780
Hardcover
Paperback
Publishing year: 2010
Publisher: SAGE Publications Ltd
245 Pages
Weight: 0,443 kg
Language: eng/Englisch

Book in our database since 2010-06-23T07:48:20+01:00 (London)
Book found last time on 2024-10-23T20:30:18+01:00 (London)
ISBN/EAN: 9781848608788

ISBN - alternate spelling:
1-84860-878-0, 978-1-84860-878-8
Alternate spelling and related search-keywords:
Book author: fitchett, lim, higgins jack, matthew james, ellis, michael higgins, ming, james gavin, saren, nick michael, mark tadajewski
Book title: marketing, textbook

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