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Marketing Theory (SAGE Library in Marketing) - Pauline Maclaran, Michael Saren, Mark Tadajewski
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Pauline Maclaran, Michael Saren, Mark Tadajewski:

Marketing Theory (SAGE Library in Marketing) - hardcover

ISBN: 1847870007

[SR: 14792169], Hardcover, [EAN: 9781847870001], SAGE Publications Ltd, SAGE Publications Ltd, Book, [PU: SAGE Publications Ltd], SAGE Publications Ltd, Marketing Theory presents a compre… More...

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Marketing Theory (Sage Library in Marketing) - Pauline Maclaran, Michael Saren, Mark Tadajewski
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Pauline Maclaran, Michael Saren, Mark Tadajewski:

Marketing Theory (Sage Library in Marketing) - hardcover

ISBN: 1847870007

Gebundene Ausgabe, [EAN: 9781847870001], Sage Library in Marketing, Sage Library in Marketing, Book, [PU: Sage Library in Marketing], Sage Library in Marketing, 58319011, Marketing, 13221… More...

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Maclaran, Pauline [Editor]; Saren, Michael [Editor]; Tadajewski, Mark [Editor];:
Marketing Theory (SAGE Library in Marketing) - hardcover

2008

ISBN: 9781847870001

SAGE Publications Ltd, 2008-01-18. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., SAGE Publications Ltd, … More...

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Marketing Theory - Pauline Maclaran; Michael Saren; Mark Tadajewski
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Pauline Maclaran; Michael Saren; Mark Tadajewski:
Marketing Theory - new book

2007, ISBN: 9781847870001

Media-Kombination, Sonstige Produkte, [PU: SAGE Publications Ltd]

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Marketing Theory - Pauline Maclaran; Michael Saren; Mark Tadajewski
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Pauline Maclaran; Michael Saren; Mark Tadajewski:
Marketing Theory - hardcover

2007, ISBN: 9781847870001

Hardcover, Buch, [PU: SAGE Publications Ltd]

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Details of the book
Marketing Theory
Author:
Title:
ISBN:

9781847870001


Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. Volume One: The Development of Marketing Theory and Its Philosophical Underpinnings: documents the historical roots of marketing theory and traces the influences on its development, including differing philosophical perspectives. Volume Two: Major Theoretical Debates and Contemporary Issues in Marketing Theory: looks at some of the major controversies that have permeated theoretical debates in marketing and considers the changing social and political contexts in which they developed. Volume Three: The Impact of Theory on Representations of the Consumer and the Marketing Organization: examines how different theoretical lenses impact on conceptualizations of the consumer and the marketing organization (the role and function of marketing). This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.

Details of the book - Marketing Theory


EAN (ISBN-13): 9781847870001
ISBN (ISBN-10): 1847870007
Hardcover
Publishing year: 2007
Publisher: SAGE PUBN INC
1232 Pages
Language: eng/Englisch

Book in our database since 2008-01-25T03:21:01+00:00 (London)
Detail page last modified on 2020-08-29T03:41:20+01:00 (London)
ISBN/EAN: 9781847870001

ISBN - alternate spelling:
1-84787-000-7, 978-1-84787-000-1
Alternate spelling and related search-keywords:
Book author: saren, pauli, michael
Book title: theory marketing

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